M Arayz Adnan
@marayzadnan
Performance marketing specialist driving ROI-focused paid media campaigns for lead generation and eCommerce.
PakistanWhat I'm looking for
I am a performance marketing specialist with proven success scaling paid media for lead generation and eCommerce clients. I design ROI-focused campaigns across Meta and Google that measurably increase leads, revenue, and conversion rates.
At StarceanSolution I managed multi-channel ad campaigns and implemented advanced tracking (GA4, GTM, Meta Pixel) to measure and improve performance, optimize CPA, and maximize return on ad spend.
Previously, I scaled paid search and social campaigns at HATravels, driving a 50% increase in leads and improving creative performance that lifted conversion rates by 18% and CTR by 22%.
I have delivered freelance campaigns for international clients in travel, fashion, and services, am Google Ads and Meta Blueprint certified, and combine analytics, creative testing, and optimization to deliver consistent growth.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
StarceanSolution
Jan 2024 - Present (1 year 9 months)
Managed multi-channel paid campaigns and scaled ROI for lead generation and eCommerce clients while implementing GA4, GTM, and Meta Pixel setups to improve conversion tracking and reduce CPA.
Freelance Performance Marketer
FreelanceProjects
Jan 2021 - Jan 2025 (4 years)
Executed Google Ads and Meta Ads campaigns for travel, fashion, and service businesses, increasing qualified leads and online sales through data-driven media buying and creative testing.
Performance Marketing Specialist
HATravels
Jan 2022 - Dec 2023 (1 year 11 months)
Managed and scaled META and Google Search ad campaigns, achieving a 50% increase in leads and improved creatives that increased conversion rates by 18% and CTR by 22%.
Education
Degrees, certifications, and relevant coursework
Punjab College Chichawatni
F.Sc., Pre-Engineering / Pre-Medical (F.Sc.)
2018 - 2020
Completed F.Sc. at Punjab College Chichawatni from 2018 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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