I've developed brand stories and creative campaigns for National Geographic, BBVA, Endesa, Papa John’s, Pascual, and Samsung Spain.
As Creative Supervisor at BOB Agency, I lead creative supervision, concept development, and ATL and BTL campaign execution for brands including Fripozo, Juguettos, MERCK, Pompadour, and Roblan.
I also teach storytelling at The Cross Experience, helping people use narrative tools, lateral thinking, and a distinctive narrative voice. I’ve brought this approach to a guest session for IED’s Fashion Master’s, focused on brand narrative and conceptual storytelling.
My copywriting background includes work at Cheil Spain, Kepler22b, and TBWA for clients such as PlayStation, EVO Bank, Larios, ONCE, and Turismo de España. My work has been shortlisted at El Ojo de Iberoamérica and was a Young Lions finalist.
