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Mansi Parekh

@mansiparekh

Business intelligence engineer at Amazon Prime Video who built a marketing attribution solution that cut underperforming campaign spend by 20%.

India

Message

At Amazon Prime Video, I built an attribution solution across Social, Digital, and Paid Search that helped marketing teams evaluate campaign effectiveness and reduced spend on underperforming campaigns by 20%. I also developed customer analytics and reporting solutions that supported content investment and campaign decisions.

At Amazon Web Services, I worked with enterprise customers on data and analytics solutions and developed QuickSight reporting that reduced resolution time and cross-team handoffs by 10%. Earlier, as a Data Analyst at UNITED OLIVE OIL IMPORT CORP., I led a TrueCommerce EDI integration and automated workflows in QuickBooks Enterprise.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

Suzlon Energy

Jun 2026 - Present (3 months)

Partner with HR stakeholders to gather and document requirements for headcount and cost planning, translating business planning needs into clearly defined requirements for implementation. Work cross-functionally with IT and FP&A stakeholders to evaluate and prioritize requirements based on business needs, dependencies, and implementation priorities.

Requirements Gathering Stakeholder Management Cross Functional Collaboration Business Planning Cost Planning

Sr. Business Intelligence Engineer

Amazon – Prime Video

Oct 2021 - Jan 2026 (4 years 3 months)

Owned requirements gathering and analytics roadmap development across 40+ stakeholder requests, prioritizing initiatives based on business use case, technical complexity, and data readiness. Partnered with Sports Marketing and Product teams to analyze customer behavior, contributing to a 2.5% increase in Prime renewals and reducing data errors by 18%.

SQL Python Data Warehouse Data Modeling ETL AWS Redshift QuickSight Tableau Power BI Statistical Analysis Data Visualization Reporting Roadmap Development Product Management Cross Functional Collaboration

Cloud Support Engineer II

Amazon Web Services

May 2018 - Oct 2021 (3 years 5 months)

Partnered with 20+ Fortune 500 enterprise customers to understand business and technical requirements and translate customer needs into scalable AWS data, analytics, and reporting solutions. Provided structured product feedback to the AWS QuickSight Product team, influencing product improvements and contributing to a 0.3-point increase in customer satisfaction scores.

AWS QuickSight Redshift S3 Athena Glue Sagemaker Data Clean Rooms Database Design Query Performance Workload Management Storage Training Customer Support

Data Analyst

United Olive Oil Import Corp.

Sep 2017 - Mar 2018 (6 months)

Partnered with Marketing to translate sales, product profitability, operational, and KPI data into growth opportunities and promotional strategies, contributing to a 5.5% increase in product sales. Led the TrueCommerce EDI integration project and automated transaction-entry and workflow processes in QuickBooks Enterprise, saving up to 10 labor hours per week.

Data Analysis SQL Excel Quickbooks EDI Google Analytics Marketing Analytics Process Automation

Education

Degrees, certifications, and relevant coursework

Stevens Institute of Technology

Master of Science, Financial Engineering

Master of Science in Financial Engineering. Published research on liquidity risk and asset movement in the 2017 IEEE Symposium Series on Computational Intelligence.

Vishwakarma Institute of Information Technology

Bachelor of Engineering, Computer Science

Bachelor of Engineering in Computer Science. Published research on improving scooter-rider safety in the International Journal of Emerging Technologies in Computational and Applied Sciences.