Manshi Dubey
@manshidubey
I optimize performance marketing campaigns across Meta, Google and Amazon to drive conversions.
IndiaWhat I'm looking for
I’m a performance and digital marketing enthusiast working on live brand projects where I run Meta & Google Ads to drive traffic and add-to-cart conversions. I optimize audiences, creatives, and keywords using data-driven monitoring—boosting Meta clicks by 12.8%, improving CTR to 17.81%, and reducing CPC by 12%.
I also grow brands with Amazon Ads, targeted SEO, and content strategies. Through Amazon category targeting and continuous optimization, I delivered 2,823 impressions and a 1.80% CTR, while my SEO work used deep research and technical audits (SEMrush, Google Search Console, Screaming Frog, Moz) to strengthen organic visibility.
Experience
Work history, roles, and key accomplishments
Meta & Google Ads Campaigns
Unleavables.com
Dec 2025 - Present (7 months)
Ran Meta and Google Ads campaigns for Unleavables.com Shopify print apparel, targeting pet lovers, coffee enthusiasts, travel heads, and similar audiences. Improved Meta CTR from 15.18% to 17.81% while reducing CPC from ₹1.25 to ₹1.10, and exceeded planned clicks in Google Ads (102 vs 71) while increasing CTR to 2.96%.
Kraftshala Growth Story Reel
Kraftshala
Dec 2025 - Present (7 months)
Created a reel for Kraftshala under the top-of-funnel content pillar “India’s Growth Story,” using educational and trend-based storytelling. The reel generated nearly 400 impressions.
Brand Blog for Snitch
Snitch
Dec 2025 - Present (7 months)
Wrote a brand-focused blog for Snitch focused on audience engagement, storytelling, and brand positioning. Developed related content ideas and storytelling approaches to strengthen brand communication across digital platforms.
Reels & Content Strategy
Unleavables.com
Dec 2025 - Present (7 months)
Created organic social reels and content strategies for Unleavables.com to drive reach and engagement. Produced a travel-focused reel (“Make Travel Beautiful with Unleavable Comfort”) that generated 200+ impressions and supported content planning using audience-focused storytelling.
Targeted SEO Strategy
Unleavables.com
Dec 2025 - Present (7 months)
Implemented a targeted SEO strategy to improve Unleavables.com organic visibility for niche lifestyle audiences. Built a gifting-focused keyword plan (10+ high-intent keywords with 7M+ combined monthly search volume) and performed technical SEO audits and backlink opportunity research using SEMrush, Google Search Console, and Screaming Frog.
Coordinator, Academic & Cultural
SS PG College
Jan 2022 - Aug 2024 (2 years 7 months)
Assisted in organizing college academic and cultural events, improving collaboration, planning, and presentation skills.
Vice President, Student Leadership
Maharishi Vidya Mandir
Apr 2019 - Mar 2020 (11 months)
Coordinated student activities and events while supporting planning and execution, developing leadership, teamwork, and communication skills.
Class Representative
Maharishi Vidya Mandir
Apr 2018 - Mar 2020 (1 year 11 months)
Coordinated classroom communication between teachers and students in Grades 10 and 11 to support smooth day-to-day class management.
Education
Degrees, certifications, and relevant coursework
Kraftshala
Marketing Launchpad Program, Marketing
2025 -
Completed a Marketing Launchpad Program at Kraftshala starting in Dec 2025 and continuing currently.
Bareilly College
Master of Arts (Economics), Economics
Completed a Master of Arts in Economics at Bareilly College, Bareilly (year: 2025).
SSPG College (MJPRU)
Bachelor of Commerce (B.Com), Finance
2021 - 2024
Completed a Bachelor of Commerce (Finance) at SSPG College (MJPRU), Shahjahanpur, from 2021 to 2024.
NIOS Board Open Schooling
12th Grade, Higher Secondary Education
2020 - 2021
Completed 12th grade through NIOS Board Open Schooling in Shahjahanpur from 2020 to 2021.
Maharishi Vidya Mandir
10th Grade, Secondary Education
2018 - 2019
Completed 10th grade (CBSE) at Maharishi Vidya Mandir, Bareilly, from 2018 to 2019.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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