Looking for a job

Firaasath Malige

@firaasathmalige

Message

Digital marketer at Kraftshala who cut Google Ads cost per acquisition to ₹97.12 for Unleavables.com.

India

Message

At Kraftshala’s Marketing Launchpad Program, I ran Meta and Google Ads campaigns for Unleavables.com. Google Ads delivered 8 conversions at a ₹97.12 CPA, below the ₹100 target, and a 14.2% conversion rate against a 9% plan.

For Unleavables.com, I also built an SEO content strategy around coffee topics, published an optimized blog, and audited 500 crawled URLs. I analyzed Google Search Console data to identify a 64% click decline and recommend specific content refreshes.

I produced organic Instagram Reels for Kraftshala and Unleavables.com, and analyzed their reach and engagement to identify opportunities to improve retention. I also bring writing experience, including an opinion piece published in The Indian Express.

Experience

Work history, roles, and key accomplishments

Current

Marketing Launchpad Program

Current

Kraftshala

Feb 2026 - Present (8 months)

Participated in Kraftshala's Marketing Launchpad Program, executing digital marketing projects including Meta Ads, Google Ads, Amazon Ads, SEO, and content creation for brands like Unleavables and Homecrust.

Meta Ads Google Ads Amazon Ads SEO Content Strategy Meta Business Manager Google Keyword Planner Amazon Seller Central Screaming Frog SEMrush Moz Google Search Console Google Analytics ChatGpt Canva

Research Coding

The Habitats Organisation

Aug 2025 - Sep 2025 (1 month)

Coded research interviews by identifying underlying themes and tones, and organized qualitative data using Excel and Google Docs.

Research Data Management Excel Google Docs Analytical Thinking

Editor, College Newsletter

Sacred Hearts College

Jun 2019 - Dec 2019 (6 months)

Coordinated with a team of 5 editors to research, design, and publish weekly newsletters, building consistent publishing habits and editorial attention to detail.

Editorial Coordination Publishing Attention To Detail