Open to opportunities

Manish Rathod

@manishrathod1

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I’m a performance marketer driving scalable lead gen and sales with Meta Ads and ROAS-led optimization.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end performance campaigns on Meta, run creative testing, and scale profitable growth using ROAS/CPA/CTR insights—while partnering closely with creative and content teams to improve results.

I’m a 4+ years performance marketer who develops and executes marketing strategies that deliver measurable business outcomes. I manage end-to-end Meta Ads campaigns—campaign structure, audience targeting, budget optimization, and data-led optimization—to drive strong ROAS and efficient customer acquisition.

I lead creative strategy and testing across multiple ad angles, using insights from ROAS, CPA, and CTR to maximize performance and reduce costs. I’ve also scaled marketplace and marketplace-ad performance for Myntra and FirstCry, supported DTC and international brand campaigns, and worked on content and backlink-building to strengthen growth.

Experience

Work history, roles, and key accomplishments

Current

Sr. Performance Marketing Exec

Current

Innovatorcraft

Oct 2025 - Present (6 months)

Delivered 6x–8x ROAS on lead generation campaigns and 3x–3.5x ROAS on sales campaigns by owning end-to-end Meta Ads strategy. Improved performance through creative testing and continuous optimization using ROAS, CPA, and CTR data.

Meta Ads ROAS CPA Optimization Lead Generation Campaigns Audience Targeting Creative Testing performance reporting

Sr. Performance Marketer

Guuglywuugly.in

Jan 2024 - Sep 2025 (1 year 8 months)

Generated 1 Cr+ revenue with 50% prepaid orders by managing Meta Ads end-to-end to drive high ROAS. Led marketplace marketing for Myntra and FirstCry, collaborating with design/content teams to scale winning creatives and messaging.

Meta Ads ROAS Campaign Planning Creative Strategy Audience Targeting Performance Analytics Collaboration With Designers

Paid Media Executive

Marketing Moody

May 2023 - Nov 2023 (6 months)

Managed a ₹9 lakh monthly media budget and delivered 4x–5x ROAS with 77+ lakh revenue in 4 months. Handled Facebook ads (campaign strategy, research, creative planning, copywriting, and media buying) and provided weekly performance reports to stakeholders.

Facebook Ads Media Buying ROAS Copywriting Creative Strategy Audience Research Budget Management performance reporting DTC Marketing

Social Media Executive

Mahakal Web Technology

Aug 2021 - Aug 2022 (1 year)

Managed client social media accounts by creating content and handling posting on Facebook and Instagram. Supported off-page efforts by writing/backlink-related work to help improve client visibility.

Instagram Social Media Management Copywriting Client Management Backlinks Digital Marketing Content Strategy Community Engagement