manel boussaid
@manelboussaid
Consumer Insights Researcher using CJM and NPS/CSAT to deliver actionable EU market insights.
AlgeriaWhat I'm looking for
I’m a multilingual Consumer & Market Insights Researcher with 5+ years’ experience across primary and secondary research, customer journey mapping (CJM), market segmentation, and NPS/CSAT-driven behavioral research across German and wider EU markets. I progressed from UX & Customer Insights Interviewer to Assistant Researcher, and now I own full-cycle research design, analysis, and stakeholder reporting across Service Design and CX teams.
I design discussion guides and qualitative analysis frameworks to accelerate delivery for service designers and CX researchers, translating findings into business-focused, actionable insights—often under tight deadlines (e.g., a 12-interview, 27-page report). In my current role, I lead end-to-end CJM research for multi-market initiatives, conduct 100+ in-depth interviews across EU markets, and support brand health tracking and segmentation to inform marketing and brand strategy.
Experience
Work history, roles, and key accomplishments
Customer Insights Assistant Researcher
Autodoc
Feb 2024 - Present (2 years 5 months)
Own end-to-end customer insights and market research across Service Design and CX, from discussion guide design through synthesis and stakeholder reporting. Lead multi-market customer journey research, running 100+ in-depth interviews and producing insights for brand health tracking (NPS/CSAT) and market segmentation.
Customer Support Specialist
Pexly
Jan 2023 - Jan 2024 (1 year)
Identify recurring customer journey pain points from multi-channel communications and feed structured feedback into UX and product improvement backlogs.
Telemarketing Customer Service Specialist
Yango
Jan 2023 - Jan 2023 (0 months)
Onboard clients into CRM systems, track engagement, and report churn drivers and UX-related feedback to business teams.
Middle Customer Support Specialist
Paysera
Jan 2021 - Jan 2023 (2 years)
Resolve customer issues and identify recurring customer journey pain points using Freshdesk, Zendesk, and KIWI systems.
Market Researcher
Pexel
Jan 2021 - Jan 2022 (1 year)
Conduct outbound primary research calls to gather and manage consumer data for product development for a UK-based agency.
Sales Manager & Virtual Assistant
Trans Salem
Jan 2018 - Jan 2020 (2 years)
Coordinate sales support and customer interaction data to help assess product fit, providing remote assistance for international teams.
Education
Degrees, certifications, and relevant coursework
University of Algiers 2
Master's, German Social Studies
Earned a Master's in German Social Studies at University of Algiers 2.
University of Algiers 2
Bachelor's, German Studies
Earned a Bachelor's in German Studies at University of Algiers 2.
Availability
Location
AlgeriaAuthorized to work in
Job categories
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