At Upwork, I audited 100+ app and website pages, using in-depth analysis and journey mapping to identify pain points. My recommendations improved user journeys, interfaces, and content, resulting in a 60% increase in user comprehension.
I also revamped and adapted content for 20+ products and designed UX strategies and roadmaps for 10+ projects. I worked with clients in fields including SaaS, ecommerce, health, marketing, and finance.
At Rule Of Three, I designed and conducted interviews with 10+ customers and revamped content for over 24 client products. At Tencent, I managed Arabic and English website and app content, and my team achieved a two-month record of 95% CTR.
