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@mandysoh
Results-driven account manager focused on revenue growth, brand awareness, and impactful marketing.
I am a results-driven account manager with a strong track record of driving revenue growth and boosting brand awareness through strategic, client-focused marketing campaigns. I lead cross-functional creative teams and manage multiple client accounts to deliver tailored marketing services that meet business goals.
Across agency and consultancy roles in Southeast Asia and Greater China, I have generated significant new-account revenue, including average annual sales surpassing USD 300,000 and launching a HubSpot sales account that grew over 30% year-on-year. I have led market entry strategies, digital initiatives on platforms such as WeChat, Weibo, RED, and Douyin, and produced high-profile interactive content for global product launches.
I bring certified ScrumMaster skills, strong project management (Jira, Monday.com, SCORO), and proven client relationship management. I seek opportunities where I can combine strategic account leadership, hands-on project delivery, and collaborative team management to drive measurable business impact.
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Work history, roles, and key accomplishments
Admind Branding and Communications
Jan 2022 - Present (3 years 10 months)
Drive account-based marketing and client relationships, achieving average annual sales surpassing USD 300,000 while leading a creative team to deliver targeted marketing campaigns and ensure client satisfaction.
Admind Branding and Communications
Jan 2020 - Jan 2022 (2 years)
Planned and executed branding and marketing initiatives across business units, generating over USD 100,000 for a new HubSpot sales account and driving 30%+ year-on-year growth.
Cariuma
Jan 2019 - Jan 2020 (1 year)
Led Cariuma's market entry into China via digital campaigns on WeChat, Weibo, RED, and Douyin to build brand presence and awareness.
Hogarth Worldwide
Jan 2019 - Jan 2019 (0 months)
Managed production workflows and quality to deliver interactive content for Apple's annual keynote and global .com launches.
SPlus Partners
Jan 2018 - Jan 2019 (1 year)
Led a team to deliver digital, social media and KOL-driven marketing solutions that increased brand awareness and managed major activations such as the Siam Gems Heritage 56th Anniversary.
Rimagine
Jan 2016 - Jan 2018 (2 years)
Provided senior leadership on account strategy and digital campaigns to drive client objectives across the Shanghai market.
AKQA
Jan 2016 - Dec 2016 (11 months)
Managed complex digital projects in Shanghai, coordinating cross-functional teams to deliver client solutions on time and on budget.
Pico Global
Jan 2014 - Dec 2015 (1 year 11 months)
Delivered experiential and digital projects for clients in Shanghai, overseeing production, logistics, and client communication.
Tag Worldwide
Jan 2011 - Dec 2014 (3 years 11 months)
Managed client accounts and digital campaigns from 2011–2014, coordinating deliverables and supporting campaign execution across teams.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communications & Media Management
Completed a Bachelor of Arts in Communications & Media Management focusing on communications and media strategies.
Software and tools used professionally
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