Manasvi User

Lead end-to-end content strategy for a SaaS-based ERP brand, creating SEO-driven, conversion-focused content across all digital channels. Generate 300+ qualified organic leads per month and contribute to ~22–23 software conversions monthly.

Led content strategy across digital, social, paid, and offline channels for a leading fintech brand. Contributed to 34% YoY growth in active distributor base, 19% YoY AUM growth, 28% increase in social engagement, and ~45% annual YouTube subscriber growth.

Built full-funnel B2B content strategies from top-of-funnel thought leadership to bottom-of-funnel sales enablement. Created blogs, whitepapers, case studies, website copy, and solution pages covering AI, ML, GenAI, and data analytics.

Created content and brand messaging for a SaaS no-code platform, simplifying technical concepts into user-friendly content. Delivered SEO blogs, product pages, feature pages, knowledge base content, onboarding emails, in-app copy, help documentation, and user guides.

Pursued a Master of Arts in Philosophy from Indira Gandhi National Open University from January 2021 to February 2024.

Completed a Bachelor of Commerce from Indira Gandhi National Open University from June 2018 to August 2021.

Earned a certification as a Corporate and Soft Skills Trainer from IAP Career College, Alberta, Canada.

Completed 10th and 12th grade under the ICSE Board at Ryan International School, Surat, in 2013 and 2015 respectively.