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Mamuu Achimba

@mamuuachimba

Strategic communications professional at Royal Media Services who turns audience insights into public-interest stories and campaigns.

Kenya

Message

At Royal Media Services Ltd, I plan integrated communication and content strategies across Citizen TV, Ramogi TV and Inooro TV. I use audience feedback, social listening and digital performance data to inform storytelling and platform decisions, and supported campaign growth of up to 30–45% in key initiatives.

Earlier, I produced and directed prime-time television content and developed human-interest and advocacy programming on complex social and development issues. I also developed multi-platform messaging for agricultural programmes at KUKU BORA LIMITED, where reported reach among the intended farmer audience rose from below 20% to over 60%.

Experience

Work history, roles, and key accomplishments

Current

Senior Producer / Communications, Audience Insights & Digital Content Lead

Current

Royal Media Services Ltd

Jan 2023 - Present (3 years 10 months)

Lead integrated communication and content strategies across Citizen TV, Ramogi TV and Inooro TV, reaching an estimated 15–20 million viewers. Use audience insights and digital analytics to inform editorial decisions and support campaign growth of up to 30–45%.

Media Monitoring Social Listening Audience Analytics Digital Content Strategy Campaign Coordination Stakeholder Engagement Budget Management Editorial Planning

Communications Consultant

Kuku Bora Limited

Mar 2020 - Jan 2023 (2 years 10 months)

Developed audience-specific messaging and multi-platform content for agricultural programmes. Redesigned communication approaches, increasing reach from below 20% to over 60% of the intended farmer audience and boosting audience interaction by 35%.

Audience Segmentation Content Strategy Multi Platform Content Radio Television Social Media Analytics

Social Media Manager

Karen Oasis Ltd

Jan 2020 - Dec 2022 (2 years 11 months)

Managed digital platforms, developed content plans and prepared performance reports to track audience growth and engagement and inform communication improvements.

Social Media Management Content Planning performance reporting Audience Engagement

Producer / Video Editor

Royal Media Services Ltd

Dec 2013 - Dec 2022 (9 years)

Produced and directed prime-time television content reaching 6–8 million viewers per episode, with peak audiences of up to 12.5 million. Used viewership data and audience feedback to improve programming, contributing to a 40% increase in average viewership.

Video Production Directing Editing Audience Analytics Media Relations Social Media Promotion Content Development

Media Relations Officer

Creative Hub

Aug 2012 - Feb 2013 (6 months)

Supported communication strategy, media engagement and content development for clients including the Ministry of Health Kenya and Safaricom. Contributed to public health awareness and mobile-service campaigns using broadcast, call-ins, SMS feedback and social media.

Media Relations Content Development Public Health Communications Social Media Broadcast