Looking for a job

MALATHI M

@malathim1

Salesforce Marketing Cloud specialist at Richard Robert Donnelley, managing Albertsons campaigns and personalized customer journeys.

India

Message

At Richard Robert Donnelley, I manage end-to-end Salesforce Marketing Cloud campaign operations for the Albertsons project, including campaign execution, data management, and journey building. I’m the primary point of contact for daily client communication and help coordinate a small campaign team.

Previously, at Verticurl (a WPP Company), I worked on Dell campaigns, handling daily deployments for the US region and creating dynamic, personalized content. My work includes building customer journeys, SQL-based segmentation, campaign QA, and reporting using Salesforce Marketing Cloud.

Experience

Work history, roles, and key accomplishments

Current

Software Engineer L2

Current

RRD

Oct 2024 - Present (2 years)

Leading end-to-end Salesforce Marketing Cloud campaign execution for Albertsons, including campaign management, data management, and journey building. Serving as the primary point of contact for daily client communication and managing a small campaign team.

Salesforce Marketing Cloud Email Studio Salesforce Journey Builder Automation Studio AmpScript SQL HTML Content Builder Data Extensions Contact Builder A B Testing QA Team Management Client Communication

Associate Engineer Technology

Verticurl

Jul 2022 - Oct 2024 (2 years 3 months)

Managed end-to-end email marketing campaigns for Dell's US region using Salesforce Marketing Cloud, handling daily deployments for an audience of around 10 million people. Built dynamic content with AMPscript and SQL-based segmentation, and served as the main point of contact for client interactions.