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Maitreya Pathak

@maitreyapathak

Business Operations & Strategy Analyst at DigiBima, building KPI dashboards and reporting infrastructure for digital operations.

India

Message

What I'm looking for

I'm looking for a remote role where my analysis drives decisions.

At DigiBima, I led the transition from offline to digital operations, redesigning workflows across 3+ departments. I also developed KPI dashboards and SOPs that gave leadership real-time revenue visibility.

At Axxela, I ranked No. 1 among 28 analysts in my first quarter. I built analytical frameworks using geopolitical, supply-demand, and macroeconomic signals to support strategic decisions.

At iMumz, I identified and launched an ad format across Meta and Google Ads, reducing CAC by approximately 18%. I also managed a marketing analytics dashboard tracking a Rs. 30 lakh monthly budget. For my ATLAS personal project, I built a job discovery system that scores remote opportunities and presents them in a ranked dashboard.

Experience

Work history, roles, and key accomplishments

Current

Business Operations & Strategy Analyst

Current

DigiBima

Dec 2025 - Present (10 months)

Led strategic transition from offline to digital operations, redesigned workflows, and developed KPI dashboards and SOPs. Performed competitor analysis and drove structured decision-making across teams.

KPI Design SOP Development Workflow Redesign Operational Transformation Dashboard Development Market Research Competitive Intelligence Cross functional Coordination Stakeholder Management

Analyst

Axxela

Jul 2025 - Nov 2025 (4 months)

Ranked No.1 across a cohort of 28 analysts within the first quarter and awarded the highest performance bonus. Built data-driven analytical frameworks and analyzed large-scale datasets to support strategic decisions.

Data Analysis Analytical Frameworks Strategic Decision Support Data Driven Insights

Growth Intern

iMumz

May 2024 - Jul 2024 (2 months)

Identified and launched an untapped ad format on Meta and Google Ads, reducing CAC by approximately 18%. Managed a marketing analytics dashboard and led execution of 5+ digital campaigns.

Digital Marketing Meta Ads Google Ads Campaign Execution Marketing Analytics Dashboard Management Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology Indore

B.Tech, Metallurgical Engineering and Materials Science

2021 - 2025

Pursued a B.Tech in Metallurgical Engineering and Materials Science from November 2021 to July 2025.

Wharton School of the University of Pennsylvania

Business Foundations Specialization, Business

Completed the Business Foundations Specialization on Coursera, covering market research, business models, customer acquisition, financial planning, and budgeting.

The Product Folks

Product Led Growth '23, Product Management

Completed the Product Led Growth '23 course, focusing on product-led growth strategies, user onboarding, conversion optimization, and data-driven insights.