mah sabou
@mahsabou
I own end-to-end EMEA conferences, sponsorships, budgets, and on-site delivery.
What I'm looking for
At Vistar Media, I owned EMEA event and sponsorship delivery, including a €150K DMEXCO exhibitor presence and regional marketing budgets up to €1.5M. I sourced and contracted venues, negotiated with vendors, built booth materials, and turned event activity into pipeline visibility through Salesforce and HubSpot.
I'm an on-site lead who makes practical decisions in real time, from resolving a keynote-speaker emergency without cutting the session to coordinating teams across markets and time zones. I bring full-lifecycle event ownership, campaign reporting, AI-enabled research and drafting workflows, and a background in luxury client experience to fast-paced marketing teams.
Experience
Work history, roles, and key accomplishments
Owned a €150K exhibitor presence at DMEXCO, including venue sourcing, vendor negotiation, and on-site leadership. Managed regional marketing budgets up to €1.5M and generated 100+ leads and 50+ sales meetings from the DMEXCO booth.
Education
Degrees, certifications, and relevant coursework
Wittenborg University of Applied Sciences
Master of Science, Digital Marketing & Communication
Pursued a Master of Science in Digital Marketing and Communication.
University of Greenwich
Master of Business Administration, Business & Marketing
Earned a Master of Business Administration with a focus on Business and Marketing.
Azad University
Bachelor of Arts, English Literature
Completed a Bachelor of Arts in English Literature.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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