I'm Amsterdam-based and produce luxury private events, destination celebrations, brand experiences, and large-scale builds across the US and Europe.
At Reichert Collective, I translate ambitious creative concepts into executable plans for UHNW/VIP clients and brands including Diageo and Victoria Beckham Beauty. I lead vendor sourcing, negotiation, logistics, custom fabrication, budgets, and onsite delivery for $250K+ productions.
As Global Events Lead for House of Kirschner, I transformed an empty Wynwood convention center into five custom-built environments for a $7M private wedding, managing specialist fabricators, suppliers, installation, and international freight challenges.
Previously, I directed operations for approximately 60 large-scale Birch Events productions annually, leading onsite builds of up to 75 people and managing around 100 freelance staff. My earlier luxury brand and communications work spans Saks.com, Michael Kors, and Emanu-El Streicker Center.
