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Maha Hussein

@mahahussein

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Public relations professional who supported TWINING with program content and a proposed DEI-aligned media kit.

United States

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At CINTA & Co, I supported TWINING, a social innovation program focused on increasing representation of underrepresented BIPOC employees. I developed program materials and a presentation supporting a proposed media kit aligned with TWINING's DEI objectives.

At Crescendo DEI, I wrote articles on workplace DEI topics, researching complex subjects and making them accessible for a technology-focused audience.

At CB Marketing, I developed written and visual content for client social media and blogs. I also created client brand kits and scheduled approved content using Facebook Business Suite.

As a Junior Public Relations Consultant with public relations and communications agencies in Dubai, I developed content and supported media relations for clients in technology, finance, oil & gas, and healthcare. I monitored media coverage in English and Arabic, and earlier at the University of Wollongong in Dubai, three press releases I wrote were published in UAE English-language daily newspapers.

Experience

Work history, roles, and key accomplishments

Associate Consultant, Marketing & Communications Intern

CINTA & Co

Jun 2022 - Aug 2022 (2 months)

Supported TWINING, a social innovation program focused on increasing representation of underrepresented BIPOC employees across Canada. Developed fact sheets, backgrounders, blog content, email communications, and event promotional materials using Canva.

Content Development Email Communication Event Promotion Canva Presentation Development DEI

Social Media Assistant

Mood Disorders Society of Canada

Aug 2020 - May 2022 (1 year 9 months)

Produced Canva-based social media content for the national Instagram page, including captions, hashtags, and visual graphics. Created graphics for the Defeat Depression 2021 campaign and produced an audio voiceover for a YouTube instructional video.

Canva Social Media Content Instagram Hashtags Voice Over YouTube

Freelance Content Writer

Crescendo DEI

Sep 2021 - Dec 2021 (3 months)

Wrote and developed 800-1,200 word articles covering workplace DEI topics, including disability inclusion, feminism, and aging parents. Researched and translated complex topics into accessible content for a technology-focused audience.

Content Writing Research DEI Article Writing Translation

Assistant Marketing Specialist

CB Marketing

Dec 2020 - Aug 2021 (8 months)

Developed written and Canva-based visual content for social media platforms and client blogs. Created social media graphics, web content, and advertisements, and scheduled content using Facebook Business Suite.

Canva Social Media Content Meta Business Suite Brand Kits Competitor Research Content Writing

Student Intern, Marketing & Communications

University of Wollongong in Dubai

Mar 2015 - Jun 2015 (3 months)

Wrote press releases, web articles, staff and course profiles, and social media copy; three press releases were published in UAE English-language daily newspapers. Supported assessment of the university's social media presence through online survey research and media interviews.

Press Releases Web Content Social Media Copy Survey Research Media Interviewing English Arabic

Junior Public Relations Consultant

Public Relations & Communications Agencies

Oct 2015 - Jun 2018 (2 years 8 months)

Developed content and supported media relations for clients across technology, finance, oil & gas, and healthcare sectors. Provided social media and event support, monitored media coverage in English and Arabic, and assisted with media pitching.