Madhuri Murali
@madhurimurali
Business Analyst at Kantar who developed an OTT recommendation engine using user behavior data.
GermanyWhat I'm looking for
At Kantar, I built a recommendation engine for an OTT platform using user behavior, genre, and watch-time data. I applied collaborative and content-based filtering, Cosine Similarity, and Apriori algorithms, reaching 30–50% accuracy in validation with future user data.
My work in customer success at MoEngage, Apty, and Catchpoint included supporting onboarding, adoption, retention, and account planning. I also completed an MBA in Business Analytics and used SQL, Python, Power BI, Tableau, and Excel in academic work, including a thesis on switching from Google search to ChatGPT.
Experience
Work history, roles, and key accomplishments
Built a recommendation engine for an OTT platform using collaborative and content-based filtering on user behavior, genre, and watch-time data. Applied Cosine Similarity and Apriori algorithms to generate user- and item-level recommendations, achieving 30-50% accuracy based on validation with future user data.
Supported customer onboarding and platform integration to drive product adoption and usage. Managed QBRs and account planning with senior stakeholders, and provided CRM and mobile marketing automation guidance aligned to customer lifecycle and engagement goals.
Customer Success Manager
Apty
Sep 2021 - Feb 2022 (5 months)
Supported customer onboarding, training, and product adoption across client accounts. Partnered with Solutions Engineers to implement customized workflows, conducted QBRs, and identified upsell/cross-sell opportunities.
Managed 80+ small accounts across regions, tracking retention and customer satisfaction trends. Achieved 96% renewal rate and 8/10 CSAT, handled renewals, contract negotiations, and identified churn risks and upsell/cross-sell opportunities.
Education
Degrees, certifications, and relevant coursework
CMS Business School
Master of Business Administration, Business Analysis
2023 - 2025
Grade: 8.9/10.0
Pursued an MBA in Business Analytics, including a master's thesis on user switching behavior between Google and ChatGPT.
East West Institute of Technology, Visvesvaraya Technological University
Bachelor of Engineering, Information Science Engineering
2012 - 2016
Grade: 69%
Completed a Bachelor of Engineering in Information Science Engineering.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Salary expectations
Social media
Skills
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