omar messaoud

Led the vision and direction of AgarwoodHub, focusing on expanding the global reach of Malaysian Agarwood raw materials products. Leveraged market research and data analysis to identify emerging trends, assess performance, and optimize marketing.

Led a team that consistently surpassed quality KPIs, maintaining a 95% compliance rate over three consecutive years. Utilized tools such as Looker Studio and MaestroQA to analyze key performance metrics, identify trends, and generate comprehensive weekly reports for leadership.

Applied Python and key libraries such as Pandas, NumPy, and Scikit-learn to clean, preprocess, and analyze large datasets, enabling predictive modeling and AI-driven insights for university recommendation evaluations. Developed interactive dashboards and visual reports in Power BI, leveraging Matplotlib and Seaborn to effectively present user behavior patterns and AI-driven evaluations.

Evaluated the performance of digital marketing campaigns by analyzing key metrics and utilized internal Snapchat tools to share optimization recommendations. Analyzed customer data, campaign results, and market trends to deliver insights that inform sales strategies.

Grade: Very Good

Completed a Master of Data Science program at the University of Malaya, achieving a 'Very Good' final CGPA. Gained practical skills in Power BI, SQL, and Python, focusing on turning marketing and business data into clear insights. This program enhanced my analytical capabilities for data-driven strategies.

Grade: Very Good

Obtained a Bachelor of Information & Communication Technology from the University of Limkokwing, earning a 'Very Good' final CGPA. Developed foundational knowledge in information and communication technology, preparing for roles in data analysis and business support. This degree provided a strong base for understanding digital landscapes.