Looking for a job

Maddalena Pilan

@maddalenapilan

Message

Media Consultant at Jakala Spain & LATAM, improving Baleària’s ROAS by 25% year over year.

Spain

Message

At Jakala Spain & LATAM, I manage paid media strategy and campaign execution for Baleària, MasOrange and Silbon across Meta and TikTok. I partner with clients and internal teams on audience targeting, budget allocation and campaign planning.

For Baleària, I analyze performance and turn findings into media optimization and creative recommendations. This work contributed to a 22% reduction in CPA and a 25% increase in ROAS year over year.

At DEORON, I developed content strategy for a design-curation platform and Instagram community of 100K+ followers. I planned and produced Instagram content, using research on emerging designers and audience insights to shape editorial angles and future ideas.

My earlier work at Your Comics and Active Padova included market research, social media recommendations, content creation and campaign planning. I also completed JAKALA’s JXPERT Advanced Training Programme in Applied AI – Media and AdTech, specializing in creative automation, AI agents, paid media optimization and incrementality.

Experience

Work history, roles, and key accomplishments

Current

Media Consultant

Current

Jakala Spain & LATAM

Mar 2026 - Present (8 months)

Managed paid media strategy and campaign execution on Meta and TikTok for clients including Baleària, MasOrange, and Silbon across 10+ ad accounts and 70+ active campaigns. Led performance analysis and reporting, contributing to a 22% reduction in CPA and a 25% increase in ROAS YoY for Baleària.

Meta Ads Manager TikTok Ads (Manager and Spark)Audience Targeting Budget allocation Campaign Planning Creative Development Performance Analysis Reporting CPA Optimization ROAS optimization

Media Analyst

Jakala Spain & LATAM

Sep 2025 - Mar 2026 (6 months)

Supported paid media strategy and campaign execution on Meta and TikTok for clients including Baleària, MasOrange, and Silbon. Contributed to performance analysis and reporting, translating findings into recommendations for media optimization and creative iterations.

Meta Ads Manager TikTok Ads (Manager and Spark)Audience Targeting Budget allocation Campaign Planning Performance Analysis Reporting CPA Optimization ROAS optimization

Content & Social Media Strategist

DEORON

Sep 2024 - Sep 2025 (1 year)

Developed content strategy for Deoron's design-curation platform and Instagram community of 100K+ followers. Planned and produced Instagram content, refining copy, framing, and visuals to maintain a consistent brand identity.

Content Strategy Social Media Strategy Instagram Copywriting Visual Design Audience Insights Performance Analysis

Marketing Analyst

Your Comics

Oct 2024 - Apr 2025 (6 months)

Researched market trends, competitors, and audience interests to identify positioning and communication opportunities. Developed social media recommendations for the Swiss market and supported market expansion by identifying potential partners.

Market Research Competitive Analysis Social Media Strategy Partnership Development

Social Media Manager

Active Padova

Nov 2022 - Apr 2024 (1 year 5 months)

Created social media content, developing copy and visuals to strengthen brand presence and engage customers. Planned marketing campaigns, aligning social content with seasonal collections and in-store events to drive foot traffic.

Social Media Management Content Creation Copywriting Campaign Planning Audience Insights Performance Metrics

Education

Degrees, certifications, and relevant coursework

JAKALA

JXPERT Advanced Training Programme, Applied AI – Media and AdTech

2026 -

JXPERT Advanced Training Programme in Applied AI – Media and AdTech, specializing in creative automation, AI agents, paid media optimization and incrementality.

ESCP Business School

Master of Science, Marketing and Digital Media

2024 - 2025

Grade: 3.7/4

Activities and societies: Recipient of a scholarship based on academic excellence; led an influencer marketing strategy for EXTE.

Master of Science in Marketing and Digital Media with a GPA of 3.7/4, recipient of a scholarship based on academic excellence, and led an influencer marketing strategy for EXTE.