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Mackenzie Sylvester

@mackenziesylvester

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Lifestyle writer and editor with expertise in SEO and photography.

United States

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What I'm looking for

I seek a dynamic role that values creativity and collaboration, offering opportunities for growth in content creation and editing.

As a passionate lifestyle writer and editor, I specialize in creating engaging, SEO-driven content that resonates with readers. My experience at Bustle Digital Group has honed my ability to optimize commerce-driven articles across various lifestyle categories, ensuring they rank prominently in search results. I take pride in crafting original stories that not only inform but also inspire, consistently achieving visibility on platforms like Elite Daily.

In addition to my writing prowess, I have a strong background in photography, running my own wedding and portrait photography business. This dual expertise allows me to create visually compelling narratives that enhance the storytelling experience. I thrive on collaborating with industry experts and influencers to deliver fresh, accurate, and inclusive content that engages diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

SEO Writer and Editor

Current

Bustle Digital Group

Sep 2021 - Present (3 years 9 months)

As an SEO Writer and Editor, I optimize commerce-driven content across lifestyle and fashion categories, focusing on Black Friday and holiday commerce. I write original SEO-driven stories that consistently rank on the first page of SERPs and improve user experience across BDG’s lifestyle brands.

seo writing Lifestyle Writing Editing User Experience Keyword Research Interviewing Copy Editing Reporting

Current

Freelance Writer and Editor

Current

Various Publications

May 2019 - Present (6 years 1 month)

As a Freelance Writer and Editor, I researched and wrote engaging articles for digital and print publications, covering topics such as lifestyle, beauty, and wellness. I conducted interviews with industry experts and optimized content for SEO.

Interviewing Research Editing Digital Publishing Content Strategy Social Media Management

Current

Professional Wedding and Portrait Photographer

Current

Mackenzie Morgan Photography

Aug 2014 - Present (10 years 10 months)

I run my own photography business, specializing in wedding and portrait photography. I collaborate with clients to plan shoots and manage all aspects of the photography process, from shooting to editing.

Photography Photo Editing Marketing Social Media Management Creative Direction Project Management

Content Updates Editor

Dotdash Meredith

Jun 2020 - Sep 2021 (1 year 3 months)

In my role as Content Updates Editor, I revised and updated online content for Byrdie.com and Brides.com, focusing on product research and sourcing. I utilized peer-reviewed studies and expert interviews to enhance article credibility and optimize for SEO.

Content Editing SEO Optimization Product Research Copy Editing Interviewing Keyword Analysis Data Driven Decision Making

Editorial Intern

California Wedding Day Magazine

Jun 2019 - Nov 2019 (5 months)

During my internship, I collaborated with the editor-in-chief to produce print issues and digital content. I wrote multiple stories for print and digital platforms and assisted in social media content creation.

Content Creation Social Media Management Research Writing Collaboration Print Production

Education

Degrees, certifications, and relevant coursework

University of Alaska Fairbanks

Bachelor of Arts, Digital Journalism

2015 - 2020

Grade: magna cum laude

Activities and societies: Chosen for the Outstanding Student award for the 2018-19 academic year.

Graduated magna cum laude with a focus on Digital Journalism. Developed skills in writing, editing, and SEO optimization while conducting interviews and producing engaging content for various platforms.

University of Alaska Fairbanks

Associate of Business, Marketing

2015 - 2020

Grade: magna cum laude

Completed an Associate degree with a concentration in Marketing. Gained knowledge in business principles and marketing strategies, enhancing skills in content creation and audience engagement.