Magdalena Airinei

I am a Community & Content Manager with a proven track record building, engaging, and activating online communities across social platforms and owned channels. I design content strategies, creator programs, and interactive experiences that turn members into advocates and drive measurable engagement.

At Verve UK I managed newsletters, on-site interactive journeys, WordPress content, and multi-market marketing research for major brands such as Sky, John Lewis, E.On, National Lottery UK, Pets at Home, Thames Water, and Compare the Market. I coordinated cross-functional teams, supported campaign execution, and used data-informed insights to optimize content performance.

I bring high energy, creativity, and expertise in generative AI tools (including ChatGPT) for ideation and content creation, plus hands-on experience with TikTok, Discord, Instagram, Facebook, Google Analytics, and CRM processes. I thrive in fast-paced, cross-market environments and have a strong interest in gaming culture and the creator economy.