Open to opportunities

Lydia Grushevaia

@lydiagrushevaia

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Results-driven senior designer with expertise in UX and branding.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth, where I can contribute to innovative design solutions and enhance user experiences.

As a Senior Designer with a passion for creating impactful user experiences, I have successfully managed all stages of creative campaigns and programs. My journey began as a freelance designer, where I honed my skills in packaging design, illustration, and 3D modeling. My commitment to delivering innovative design solutions has led to significant achievements, including a full website redesign that improved usability and engagement.

Throughout my career, I have developed a keen eye for detail and a strong understanding of brand identity. I have created and refined brand visual standards, ensuring consistency across all digital assets. My experience spans various industries, and I have collaborated on numerous marketing initiatives, producing compelling content that resonates with audiences. I thrive in dynamic environments where I can leverage my creativity and strategic insights to enhance user experience and drive brand success.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer

Current

The Wellness Company

Jan 2022 - Present (3 years 7 months)

Led a full website redesign, improving structure, usability, and visual consistency, which resulted in increased engagement and streamlined navigation. Created and refined brand visual standards, unifying design assets across all touchpoints to reinforce brand identity.

UX Design Web Design Brand Guidelines Packaging Design Art Direction Adobe Creative Cloud Figma

Digital Designer

1981 Distribution

Jan 2020 - Present (5 years 7 months)

Established conceptual design and distinctive logo using Illustrator and implemented an effective design system using Figma to sustain brand consistency. Executed UX prototypes and constructed a fully functional Shopify website, boosting website traffic to over 5000 visitors in 90 days.

Illustrator Figma Shopify Design Prototyping Logo Design

UX / Web Designer

Self-employed

Jan 2020 - Present (5 years 7 months)

Developed websites across popular e-commerce platforms, highlighting aesthetic appeal and managing the entire UX design process from testing to gathering feedback. Created various websites including a children's party services site with SEO optimization on Tilda and a moving company website on Squarespace.

UX Design Web Design SEO Optimization Tilda Squarespace Figma Prototyping

Interior Designer

Self-employed

Jan 2014 - Present (11 years 7 months)

Conceptualized initial sketches and mood boards, creating detailed CAD drafts and high-quality 3D renderings to visualize design concepts. Managed over 200 projects, including designing more than 15 bakery locations in Moscow and significant cafeteria interior projects for state-important companies.

Interior Design CAD 3D Rendering Project Management Client Communication Custom Furniture Design Budgeting

Education

Degrees, certifications, and relevant coursework

Institute of Economics and Culture

Bachelor of Arts, Drafting Artist

Completed a Bachelor of Arts degree with a focus on drafting. Gained foundational knowledge and skills in artistic drafting techniques and principles.

Contented

Diploma in Professional Requalification, UX Designer

Obtained a Diploma in Professional Requalification, specializing in UX Design. Developed expertise in user experience principles and design methodologies.