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Lydia GreenwoodLG
Open to opportunities

Lydia Greenwood

@lydiagreenwood

Creative Project Manager with 10+ years optimizing workflows, creative ops, and digital ad production.

Mexico
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What I'm looking for

I’m looking to lead creative operations in a fast-moving team—streamlining workflows, managing cross-timezone stakeholders, and delivering digital ad and marketing assets with clear KPIs, strong SOPs, and room to improve systems continuously.

I’m a Creative Project Manager and operations expert with 10+ years specializing in Creative Operations and Workflow Optimization. I lead end-to-end creative workflows—scoping, vendor sourcing, Digital Ad Production coordination, and asset delivery—to help teams move faster without sacrificing brand quality.

Across global artists, venues, and lifestyle brands, I’ve managed rigorous Project Lifecycle Management and high-volume Asset Management needs. I’m known for Cross-functional Stakeholder Management, streamlining production to eliminate bottlenecks, and improving visibility with structured intake, reporting, and milestone tracking.

I’ve built scalable systems that reduce slippage and increase team velocity, including workflow automation in monday.com and dashboarding to resolve concurrent workstream friction. I also bring Compliance Management experience from leading a winning government tender proposal that secured a $75,000 contract.

From pre-opening hospitality operations to touring-event creative coordination, I focus on Quality Assurance, SOP creation, and distributed-team collaboration. My professional ethos is simple: remove chaos from production, standardize what matters, and deliver marketing and creative assets on time—every time.

Experience

Work history, roles, and key accomplishments

The Local Merch Co logoTC
Current

Founder & Creative Director

The Local Merch Co

Jan 2010 - Present (16 years 5 months)

Led an independent creative operations and branding consultancy, owning end-to-end project lifecycle management for international artists, venues, and lifestyle brands. Managed full creative workflows (scoping, vendor sourcing, digital ad production coordination, and asset delivery) while implementing quality assurance to ensure brand consistency across manufacturing and print.

LA

Founder & Designer

Landlocked Apparel

Jan 2012 - Jan 2024 (12 years)

Ran an independent apparel brand from product concept through manufacturing and acquisition, managing end-to-end project management and supply chain logistics. Standardized quality assurance and improved digital marketing and e-commerce operations using Adobe Creative Suite and Shopify/Squarespace to streamline customer journeys.

Education

Degrees, certifications, and relevant coursework

Lydia hasn't added their education

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