Luã Vitor

As Head of Growth at Jusfy, I lead the company’s full-funnel growth strategy with a strong focus on scalable and predictable user acquisition. I manage paid and organic channels through a data-driven approach, build attribution and forecasting models, and implement AI-powered automations to enhance lead qualification and conversion. I also develop and scale the affiliate and influencer program whi

Paid Media Coordinator responsible for leading user acquisition and scaling growth at Olist through performance media strategies. Manages and optimizes multi-channel paid campaigns (Google, Meta, LinkedIn, among others) with a strong focus on CAC efficiency and LTV maximization. Oversees full-funnel initiatives with a data-driven and results-oriented approach.

Coordinated growth initiatives at Olist.

Digital Marketing Analyst at Globoplay, responsible for planning, executing, and analyzing digital campaigns to promote platform content and drive user acquisition and engagement. Focused on paid media (Google, Meta, YouTube, among others), with strong emphasis on performance and brand awareness. Collaborates closely with content, data, and product teams to ensure alignment with growth objectives.

Digital Marketing Analyst at Telecine, leading the planning, execution, and analysis of digital campaigns to promote movie content and boost user acquisition and engagement. Focused on paid media (Google, Meta, YouTube, among others), with strong emphasis on performance and brand awareness. Works cross-functionally with content, data, and product teams to ensure initiatives are aligned with the co

Business Planning Analyst at TIM, responsible for creating strategic dashboards to support executive decision-making. Conducts in-depth analyses on customer churn and business performance, transforming complex raw datasets into actionable insights through clear storytelling. Skilled in data processing, visualization, and delivering insights that drive operational and strategic improvements across

Digital Marketing Analyst at Americanas, focused on the growth and performance of the Submarino app. Responsible for developing user acquisition strategies and driving results through app campaigns on Google and Meta platforms. Worked closely with the commercial team to select and promote key offers. Also conducted CRO (Conversion Rate Optimization) analyses to enhance user journey and maximize ca

Digital Marketing Analyst at Match.com, focused on developing the dating market across Latin America. Responsible for managing the affiliate marketing program and leading performance campaigns on Google Ads and Meta Ads. Played a key role in driving user acquisition and expanding brand presence in the region through data-driven digital strategies.

Pursued an MBA in Business Management at Ibmec from 2020 to 2022.

Studied Advertising and Propaganda at ESPM from 2012 to 2017.