Luke User

I’m a serial founder and executive team leader with 10+ years building partnership ecosystems, go-to-market strategies, and revenue functions from zero. I’ve operated across travel technology, marketplace models, and self-storage—turning strategy into measurable commercial outcomes.

At Fly Fairly, I’m one of four Executive Team members helping drive consistent 25%+ month-on-month growth across key business metrics. I built the operations function from scratch (0 to 10+ full-time members), deployed AI-augmented workflows to achieve a sustained 98%+ close rate, and helped lead GTM across new divisions including accommodation and rewards—reaching profitability within year one.

I’ve also founded and scaled ventures like Peaky Travel and Peakah, securing and scaling strategic partnerships with global organisations including Booking Holdings, Expedia Group, and NordVPN. Across these roles, I developed marketplace channels across SEA, APAC, UK, US, and EU, combined wholesale accommodation with travel rewards and Web3 loyalty, and helped win recognition such as the 2025 FinoPitch Audience Award and selection for the Australian Government’s Austrade Landing Pad program.