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Luis Ramirez

@luisramirez6

Analyst applying research and competitive benchmarking to a BECU mobile banking redesign.

United States
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I analyzed 20 App Store reviews for my BECU Mobile App Redesign case study, identifying account navigation and deposit status visibility as recurring pain points.

I benchmarked information architecture across competing mobile banking apps, then redesigned the app’s information architecture to surface account balances on the home screen. I also built an interactive Figma prototype of the app flow.

At Zumar, I produce large-format print jobs and check client files for color, scaling, and resolution before production. I’m currently completing the Google Data Analytics Professional Certificate and bring experience in data analysis, user research, and production quality control.

Experience

Work history, roles, and key accomplishments

SE

Freelance Video Editor & Designer

Self-Employed

Aug 2021 - Apr 2022 (8 months)

Edited and delivered video content for clients, maintaining visual style and brand consistency. Designed logos, digital assets, and business cards, translating client goals into print-ready brand assets.

BB

Video Editor / Marketing Assistant

Basta Boatlifts

Jul 2020 - Jul 2021 (1 year)

Edited video content for social media marketing campaigns, maintaining visual consistency with the company's brand identity. Produced finished video assets on deadline, collaborating with the team to align content with marketing goals.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Google Data Analytics Professional Certificate, Data Analytics

Currently completing the Google Data Analytics Professional Certificate, covering spreadsheets, data cleaning, and SQL.

Google Skillshop logoGS

Google Skillshop

Google Analytics (GA4) Certification, Google Analytics

Completed the Google Analytics (GA4) Certification in 2026.

Washington State University logoWU

Washington State University

Bachelor of Arts, Digital Technologies and Culture

Activities and societies: Coursework: Usability and Interface Design, Information Structures

Bachelor of Arts in Digital Technologies and Culture from Washington State University, completed in 2020.

Tech stack

Software and tools used professionally

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