Asher Liu

As Lead Product Designer, I redesigned the Overdraft Protection flow, cutting complaints by 20% and boosting task completion by 15%. I enhanced over 10 deposit flow channels, reducing errors by 25% and improving efficiency by 15%, while also simplifying the credit card balance transfer flow, lowering drop-off rates by 10%.

As a key contributor, I restored over 250 design flow screens during the InVision to Figma transition, ensuring consistency and cutting downtime by 30%. I developed a repository of 500+ design assets and created a centralized Figma library, reducing redundant work and streamlining iterations by 20%.

As Sr. Project Analyst, I aligned strategies with product owners, UX, and business teams to reduce project delivery timelines by 15% and boost customer satisfaction by 10%. I designed workflow enhancements and developed over 15 dashboards, improving service efficiency by 15% and enabling data-driven decisions.

I played a critical role in facilitating the SBA Paycheck Protection Program, contributing to $6.8B in funding for over 32,000 small businesses. I streamlined team workflows, reducing application processing time by 20% and increasing daily capacity by 30%.

I led a team across 20+ branches to enhance sales support processes, saving two hours per branch weekly and improving operational efficiency by 20%. I completed 12 weeks of competitive leadership training, gaining advanced decision-making and management skills.

Activities and societies: 00+ hours of hands-on courses, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.

Grade: 3.55

Activities and societies: VP SGA and VP of Enacts ( None- profit)