At GFT Technologies, I owned end-to-end design of SME and B2B digital banking areas for Santander Mexico across web, iOS, and Android. My onboarding and security work improved completion by 28% and made activation 24% faster.
I designed biometric identity verification with Incode and Identy SDKs, accounting for uncertainty, retries, and partial results. The work increased successful activations by 18% and reduced failed attempts by 26%.
I also redesigned the account statement flow, reducing task time by 34% and increasing PDF downloads by 22%. I ran interviews and usability tests that informed decisions, and contributed to and maintained accessible design system components.
I use Claude and Figma Make to create functional coded prototypes and test interactions, bringing AI into research synthesis, UX writing, localization, and QA. Earlier, I produced visual narratives and motion graphics at CIRCUS (now Media.Monks), and led art direction, illustration, and animation at KTBO.
