Looking for a job

Alejandra Castro

@alejandracastro

Message

I design scalable, data-informed digital products that improve usability and conversion.

Mexico

Message

What I'm looking for

I'm looking for Senior Product Designer or UX/UI opportunities, including remote roles, where I can build scalable digital products, improve conversion and usability, and balance user needs with business goals.

I've designed end-to-end travel and ticketing experiences at Reservamos for platforms including Viva Aerobus, ETN, and Primera Plus.

I lead UX/UI work from discovery and information architecture through interface design and implementation, partnering with Product, Engineering, and stakeholders to validate solutions.

I use analytics, user feedback, and testing to improve key journeys, while contributing reusable components and scalable design systems.

Previously, I designed digital banking experiences at BBVA and created interfaces, visual assets, and interactive prototypes for clients including Disney, Amazon, Grupo Bimbo, and Bimbo QSR at CI-GROUP.

Experience

Work history, roles, and key accomplishments

Product Designer UX/UI

Reservamos

Dec 2020 - Sep 2026 (5 years 9 months)

Led UX/UI design for web and digital products, from discovery and information architecture to UI and implementation.
Designed end-to-end user flows for high-traffic travel and ticketing platforms, including Reservamos, Viva Aerobus, ETN and Primera Plus.
Collaborated with Product, Engineering and stakeholders to define solutions, validate designs and improve user experiences.
Contributed to design

UX/UI Designer

BBVA

Jan 2020 - Nov 2020 (10 months)

Designed digital banking experiences and user flows focused on usability, accessibility and business requirements. Conducted usability testing and iterated designs based on user feedback and evidence.
Collaborated with cross-functional teams to deliver validated UI solutions.

JR. UX/UI Designer

CI-GROUP

Oct 2017 - Sep 2019 (1 year 11 months)

Designed digital interfaces and visual experiences for clients including Disney, Amazon, Grupo Bimbo and Bimbo QSR. Collaborated with creative and development teams to translate brand and business requirements into digital experiences. Created UI concepts, visual assets and interactive prototypes across multiple digital projects.