Pamela Flores
@pamfloibe
Senior Product Designer integrating AI to ship user-centered B2B SaaS.
What I'm looking for
I’m a Senior Product Designer with an engineering brain, focused on building user-centered solutions for complex B2B SaaS and enterprise platforms. I bring 6+ years of experience partnering closely with product, engineering, and business teams to turn ambiguous needs into clear, buildable product experiences.
Across fast-moving teams, I’ve been the sole designer—designing and shipping end-to-end for products like driver e-commerce, fleet dashboards, and workshop management at Nuskar. I also led enterprise design work as design lead for accounts like ABInBev, where I unified fragmented platforms into a single cohesive ecosystem using high-fidelity prototypes as a working source of truth.
I integrate AI throughout my design workflow—from research synthesis and data analysis to design-to-code interactive prototypes—so I can iterate faster and validate ideas earlier. Whether I’m using Figma/FigJam in a Shape Up process or leveraging Claude Code for interactive prototyping, my goal is always the same: make design tangible, align stakeholders quickly, and ship outcomes that users and teams can rely on.
Experience
Work history, roles, and key accomplishments
Freelance Product Designer
Freelance
Feb 2024 - Present (2 years 4 months)
Partnered with startups and small businesses to deliver end-to-end digital product design, from discovery through hi-fi prototyping and engineering handoff. Produced AI-enabled research synthesis and design-to-code interactive prototypes (e.g., Claude Code), delivering 6 projects across multiple industries.
Head of Design
Nuskar Mexico
Sep 2022 - Feb 2024 (1 year 5 months)
Led end-to-end design as the sole designer, building an ecosystem of digital products for drivers, fleet managers, workshops, and service providers. Designed and shipped driver e-commerce, fleet dashboards, and workshop management tools, while driving Uber, Refaccionarias California, and Grupo Avante partnerships and supporting growth during a 1M MXN funding round.
UX/UI Designer
Laskie
Dec 2021 - Jun 2022 (6 months)
Solely designed UX/UI for a tech recruitment marketplace, supporting 4 engineers and later acquired by Twitter/X. Redesigned the candidate profile editor to eliminate a 30+ minute double input workflow per interview and ran metrics-driven UX research with Talent Partners and Biz-Ops stakeholders to identify the highest-impact recruiter friction.
UX/UI Designer
Esports State Mexico
Jul 2021 - Dec 2021 (5 months)
Defined UX strategy and core experience for LATAM’s first esports career platform, taking work from research through MVP prototypes. Prioritized MVP features by validating 5 out of 14 candidates using a value + usage matrix and supporting research across personas and hypotheses.
Freelance UX/UI Designer
Soluciones Kuali
Oct 2020 - Dec 2021 (1 year 2 months)
Designed B2B UX/UI prototypes by gathering requirements through stakeholder interviews and running research and ideation sessions. Translated user-centered insights into product-ready prototypes to guide development.
Lead UX/UI Designer
Testbench Technologies
Oct 2020 - May 2021 (7 months)
Led end-to-end UX/UI design for multiple enterprise accounts as part of a 2-person design team. Unified fragmented platforms into a cohesive ecosystem for ABInBev and built a design system that reduced prototype assembly time from weeks to ~2 days.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico Autónomo de México (ITAM)
BS in Computer Engineering, Computer Engineering
Completed coursework for a BS in Computer Engineering. Thesis is pending.
Norwegian University of Science and Technology (NTNU)
Academic Exchange Program, Information Visualization / Digital Platforms
2019 -
Completed an academic exchange at NTNU in spring 2019. Coursework included Information Visualization and Digital Platforms & Service Ecosystems.
Interaction Design Foundation (IDF)
Design Thinking: The Beginner’s Guide, Design Thinking
Completed the Design Thinking learning track to build foundational skills in applying design thinking principles.
Interaction Design Foundation (IDF)
Become a UX Designer from Scratch, UX Design
Completed the course to learn how to become a UX designer from scratch.
Interaction Design Foundation (IDF)
Visual Design: The Ultimate Guide, Visual Design
Completed a course focused on visual design fundamentals and best practices.
Codecademy
Learn JavaScript, JavaScript
Completed a Learn JavaScript course to build foundational JavaScript skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
iberri.designPortfolio
iberri.designSalary expectations
Social media
Job categories
Skills
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