Open to opportunities

Bernardo Reyes

@bernardoreyes

Senior Product Designer focused on design systems and AI-assisted delivery that speeds shipping and improves conversion.

Mexico

Message

What I'm looking for

I’m looking for a remote-first team where I can build scalable design systems and use AI to deliver production-ready components, partnering with engineering to reduce handoff friction, and driving measurable conversion, compliance readiness, and faster time-to-market.

I’m a Senior Product Designer with 8+ years building design systems and product experiences in fintech, insurtech, and B2B SaaS. I pioneered an AI-assisted design-to-engineering pipeline using Claude Code that delivers production-ready components directly to developers, reducing handoff cycles by 35%.

I improve outcomes through user-centered design and scalable architecture—boosting conversion rates by 18% and cutting time-to-market by 20%. In my current and recent roles, I architected full design systems in Figma (with variables, tokens, and a 3-layer component methodology) on a Figma + Tailwind CSS v3 stack, and I collaborate daily with European stakeholders on a remote-first, cross-timezone team.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer - Design Systems

Current

Fitune

Sep 2025 - Present (10 months)

Pioneered an AI-assisted design-to-engineering pipeline using Claude Code to generate dev-ready components and reduce handoff friction. Architected a Figma-based design system using variables, primitive/semantic tokens, and a 3-layer component methodology on a Figma + Tailwind CSS workflow.

Claude Code AI Assisted Component Generation Design Systems Design Tokens Figma Variables Component Libraries 3 Layer Component Methodology Tailwind Prototyping User Flows

Senior Product Designer - Strategy & Ops

Syscap

Aug 2024 - Aug 2025 (1 year)

Reduced time-to-market by integrating continuous user research into a B2B lending product cycle for SMEs. Established design operations standards aligned with regulatory constraints (including KYC/AML) and improved design-to-dev accuracy using a Tailwind CSS design system and handoff documentation.

User Research Design Operations Documentation Regulatory and Compliance UX B2B Lending Flows Tailwind Design Handoff Stakeholder Management

Senior Product Designer - UX & Conv

Guros

Jun 2020 - Jul 2024 (4 years 1 month)

Improved insurance acquisition conversion by redesigning quoting and purchasing flows using heatmaps, user interviews, and LogRocket analysis. Built a scalable Figma design system to speed UI delivery and led mobile phone insurance UX from information architecture through cross-platform journey consistency.

Conversion Rate Optimization Heatmaps User Interviews Logrocket Usability Testing Information Architecture User Journey Mapping

UX/UI Designer - E-commerce & Mobile

Grupo Piagui

Jun 2018 - May 2020 (1 year 11 months)

Redesigned a mobile-first checkout flow to improve mobile conversion rate for NineWest Mexico based on analytics showing high mobile traffic. Designed and optimized e-commerce experiences across multiple fashion brands and delivered seasonal campaigns under tight production timelines.

Mobile First Products Checkout Optimization Conversion Rate Optimization UX Optimization