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Lucia MelgarejoLM
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Lucia Melgarejo

@luciamelgarejo

Marketing & Events Coordinator at ACTRA Ltda., coordinating weekly events and brand activations with brands and partners.

Bolivia
Message

At ACTRA Ltda., I communicate daily with brands, suppliers, and partners to coordinate weekly events and brand activations. I monitor events remotely in real time and resolve unexpected issues as they arise.

In client-facing roles at Trendy, Banco Nacional de Bolivia (BNB), and Bionic Mind, I answered inquiries, coordinated requests, and supported clients through planning and sales processes. At Yaigo Bolivia, I onboarded business clients to the delivery platform, trained them to use it, and followed up on adoption.

Experience

Work history, roles, and key accomplishments

AL
Current

Marketing & Events Coordinator

ACTRA Ltda.

Mar 2026 - Present (8 months)

Communicates daily with brands, suppliers, and partners to coordinate weekly events and brand activations. Monitors events remotely and in real time, solving unexpected issues while managing multiple priorities.

TR

Account Executive

Trendy

Sep 2025 - Mar 2026 (6 months)

Communicated with clients across up to 16 accounts at once, holding weekly to monthly meetings to explain planning and answer questions. Followed up on requirements and pending tasks in Notion and Trello, winning new clients and retaining existing accounts.

BB

Executive Assistant

Banco Nacional de Bolivia (BNB)

Oct 2024 - Sep 2025 (11 months)

Handled customer inquiries by phone and in person, coordinating information and requests with different departments. Managed the executive calendar of the Regional General Manager for Santa Cruz, Beni, and Pando.

BM

Sales Executive

Bionic Mind

Aug 2023 - Oct 2023 (2 months)

Made around 20 outbound calls per day to businesses and individual customers, booking around 15 appointments daily. Answered prospects' questions, supported them through the sales process, and managed leads and follow-ups in a CRM.

YB

Sales Intern

Yaigo Bolivia

Oct 2021 - Dec 2021 (2 months)

Onboarded new business clients onto the platform, trained them to use it, and followed up on adoption.

Education

Degrees, certifications, and relevant coursework

EUDE Business School logoES

EUDE Business School

Master's Degree, International Trade, Commercial Management & Marketing

2024 - 2025

Pursued a Master's Degree in International Trade, Commercial Management & Marketing from July 2024 to July 2025.

Universidad Privada Boliviana logoUB

Universidad Privada Boliviana

Bachelor's Degree, Business Administration

2019 - 2023

Earned a Bachelor's Degree in Business Administration with a concentration in International Business from February 2019 to June 2023.

Tech stack

Software and tools used professionally

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