At Banco Nacional de Bolivia (BNB), I led planning and execution of 20+ integrated 360° campaigns for financial products and corporate branding. I managed a portfolio of 30+ products, shaping value propositions and positioning for different customer segments.
I also managed an annual advertising budget of $500K+ and coordinated internal and external teams of 10+ people. In the manager’s absence, I assumed strategic leadership of the department as Acting Marketing Manager.
Earlier at BNB, I executed digital campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads, and developed paid media, social media, and CRM strategies to support adoption of financial products.
At Botimbo S.R.L. (E-commerce), I managed sales and logistics operations across three cities and implemented digital promotions, including through WhatsApp Business. At McCANN Bolivia, I contributed to Banco Nacional de Bolivia’s rebranding and visual identity renewal and managed media relations for brands including Banco Nacional de Bolivia and LG.
