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Lucia Goulart

@luciagoulart

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Project Lead at SPI Global Play, coordinating international projects from budgets and procurement to delivery.

Sweden

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What I'm looking for

I’m interested in international B2B environments where project management, commercial understanding and marketing experience can contribute to how projects are planned and delivered.

At SPI Global Play, I coordinate international customer projects across Sales, PMO and Design. I work on planning, budgets, procurement and supplier coordination, and help translate commercial requirements into executable project plans.

I also coordinate contracts, payment plans, logistics and international deliveries, keeping clients and internal stakeholders informed about obligations, risks and next steps. I develop documentation, trackers and working processes to improve visibility and consistency across teams.

Earlier, I worked in B2B marketing and communications at Schneider Electric and Siemens. At Schneider Electric, I coordinated product launches and channel marketing for APC by Schneider Electric in Brazil; at Siemens, I coordinated communications and product-launch activities across business units.

My work has spanned Brazil, the United States and Sweden. I’m particularly interested in international B2B environments where project management, commercial understanding and marketing experience can contribute to how projects are planned and delivered.

Experience

Work history, roles, and key accomplishments

Current

Project Lead

Current

SPI Global Play

Aug 2023 - Present (3 years 2 months)

• Lead planning and delivery activities across international customer projects, coordinating scope, priorities, timelines and requirements with Sales, PMO, Design and other project managers.
• Prepare project and sales budgets, resource estimates and supplier quotations to support commercial decisions and delivery planning.
• Manage purchasing and supplier coordination, including sourcing, offer c

Fulfillment & Client Care

Indie Law

Mar 2019 - Feb 2025 (5 years 11 months)

• Managed operational delivery and reporting across a portfolio of client accounts, coordinating legal, sales and internal stakeholders around deadlines and service commitments.
• Built tracking systems that improved transparency, turnaround management and cross-team visibility.
• Produced regular status and compliance reports for clients and senior management.

Marketing and Communication Specialist

Spontaneum

Feb 2019 - Dec 2019 (10 months)

• Planned digital campaigns, email communications, website updates, social media activity and performance reporting, coordinating an external agency for creative production.
• Grew website traffic by 25% and social engagement by 50% through targeted digital campaigns.
• Built email automation flows that increased lead conversion for key promotions.

Senior Marketing Supervisor

Schneider Electric

May 2012 - Dec 2014 (2 years 7 months)

• Developed go-to-market plans and coordinated product launches, sales enablement and integrated campaign execution for APC by Schneider Electric in Brazil.
• Managed channel marketing programmes with distributors and resellers, including promotions, incentives and partner initiatives.
• Managed marketing budgets, timelines and external partners while adapting global strategy to local commercial p

Corporate Communication Supervisor

Siemens

Aug 2010 - May 2012 (1 year 9 months)

• Coordinated communications projects and product-launch activities across multiple business units, working with sales, leadership and external partners.
• Managed budgets and resource allocation, reducing marketing spend by 10% while maintaining delivery quality.

Online Marketing Supervisor

Bematech

Oct 2009 - Aug 2010 (10 months)

► Redesigned website and launched automated email marketing, improving traffic by 20% and engagement by 35%.
► Enhanced customer service efficiency through digital tools.

Online Marketing Analyst

Telefónica

Nov 2006 - Mar 2007 (4 months)

► Developed and executed a comprehensive digital marketing plan, resulting in a 40% increase in website traffic for business partners.
► Collaborated with cross-functional teams to design and launch 10 new landing pages, resulting in a 25% increase in lead generation for partners.
► Developed compelling communications materials and dynamic presentations that facilitated the sales department.

E-commerce Analyst

Siemens

Mar 2003 - Aug 2006 (3 years 5 months)

Here, I established a virtual store for Mobile Business Unit to enable better product experience.

Key Accomplishments:

► Introduced a well-designed strategic communication plan to create a positive presence in the market and increase ROI.