At Kinset, I built the editorial visual system that now underpins every post, deck, and campaign. Since June 2026, I’ve directed art, design, and copy for LinkedIn and Instagram, contributing to a 59% increase in average engagement per LinkedIn post after the system went live.
As a freelance Art Director & Creative, I’ve developed campaign concepts from insight to execution across social, print, film, and AI-assisted formats. My selected work includes an award-winning campaign presented to Amnistía Internacional Argentina, created with Martina Rainoldi.
Before creative work, I coordinated campaign planning and creative processes across remote marketing teams at Lotus Interworks. At hireEZ, I turned user behaviour into recommendations that improved adoption and retention.
My Political Science background shapes how I look for the human truth beneath a brief. I’m drawn to brands with a real point of view, especially in sustainability, nature, and sport, and I work in Spanish and English.
