At Etraveli Group, I define the vision and roadmap for ancillary products and coordinate e-commerce, CRM, and UX teams to design customer journeys. I lead launches across web, app, and CRM.
At Electrolux Group, I owned and prioritized the E-Commerce product roadmap, taking the platform through discovery to go-live as it scaled across more than 30 European markets. I worked with the Product Manager and business stakeholders to turn business needs into user stories.
Earlier at Electrolux Group, I analyzed business requirements, supported UAT and system testing, and acted as an SME for E-Commerce platforms. As IT Project Manager, I coordinated teams delivering CRM, chatbot, and omnichannel support solutions across Europe.
My experience also includes project roles at IQVIA, BICE, and PAREXEL, as well as sales operations at DuPont and Unitec Blue. I hold a Postgraduate Diploma in Project Management from Universidad del CEMA and a Bachelor's Degree in International Relations from UADE.
