At Natura Cosméticos, I redesigned the Business Leader journey through the Super Líder Project, integrating automated operational tools into WhatsApp. The project reduced operational burden by 67% in optimized time and drove an incremental revenue boost of R$ 747 million.
I also led the concept and implementation of Multiplicidade, expanding business scope and monetization channels for Beauty Consultants. The initiative impacted over 1.5 million consultants and drove a 5% total revenue increase.
At Raia Drogasil (RD), I managed startup scouting, deal flow, and strategic partnerships, screening 500+ startups and integrating 5 into the commercial ecosystem. I also oversaw 20+ Proof of Concepts across business units and structured internal innovation frameworks.
At Copagaz / Copa Energia, I designed and launched CopaLabs, the Corporate Innovation & Venture Building Hub, and developed a pilot for an e-commerce last-mile parcel delivery model. Earlier, I directed Salesforce implementation using Agile frameworks and delivered R$ 1 Million/year in cost reductions through strategic planning and continuous improvement initiatives.
