Lu Buitrago
@lubuitrago
Content strategist and advertising professional driving digital growth and engagement.
What I'm looking for
I am a content strategist and advertising professional with over nine years of experience in agencies and media, focused on developing content strategies that transform digital presence and connect brands with audiences.
My background includes a Bachelor’s in Marketing and Advertising, a Diploma in Strategic Marketing, certifications in Strategy and Digital Content Creation, and ongoing postgraduate study in Digital Marketing at UNIR (2025).
I have led content strategy, influencer programs, growth marketing planning, product strategy for digital launches, community management, and campaign performance reporting for clients including Bavaria, ProColombia, and Canal RCN.
Experience
Work history, roles, and key accomplishments
Strategy Planner
ProColombia
Junior strategic planner for ProColombia/Marca País Colombia/Colombia Travel conducting consumer and category insight research and developing planning and strategy deliverables.
Content Strategist
Apaches Collective
Developed content strategy for digital transformation during the relaunch of the strategic collective, aligning brand messaging and creative direction to improve audience engagement.
Planner de Producto Digital
Canal RCN
Planned growth marketing and product strategies for Marketplace launch, created proposals for advertisers on Canal RCN digital assets, and ensured alignment with client objectives.
Social Strategist
DDB Colombia
Developed social strategies and content with influencers and creators, leading influencer marketing initiatives to increase brand reach and engagement.
Content Strategist & Social Media Manager
TracyLocke
Created content solutions for the Traditional Channel/Trade (Bavaria), developing social strategies and managing creator and influencer partnerships to drive brand activation.
Community Manager
Bavaria Corporativo
Created content calendars and digital creativity for Bavaria Corporativo and Fundación Bavaria, managed virtual communities, and covered online and offline brand events.
Education
Degrees, certifications, and relevant coursework
Zoni
English language studies, English Language
2024 -
Grade: B2
Activities and societies: Improve skills
English language studies at zoni, started in 2024 and currently in progress.
International University of La Rioja (UNIR)
Postgraduate Degree in Digital Marketing, Digital Marketing
Postgraduate Degree in Digital Marketing at UNIR, expected completion in 2025.
Fundación Universitaria Compensar
Mercadeo y Publicidad, Marketing
2008 - 2013
Grade: Bacherol
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
tiktok.com/@lubuitrago_Salary expectations
Social media
Job categories
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