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Luisa Fernanda Buitrago

@lubuitrago

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Content strategist and advertising professional driving digital growth and engagement.

Colombia

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What I'm looking for

I seek roles where I lead content strategy and growth initiatives, collaborate with creative teams, work with influencers, and measure impact to drive digital transformation.

I am a content strategist and advertising professional with over nine years of experience in agencies and media, focused on developing content strategies that transform digital presence and connect brands with audiences.

My background includes a Bachelor’s in Marketing and Advertising, a Diploma in Strategic Marketing, certifications in Strategy and Digital Content Creation, and ongoing postgraduate study in Digital Marketing at UNIR (2025).

I have led content strategy, influencer programs, growth marketing planning, product strategy for digital launches, community management, and campaign performance reporting for clients including Bavaria, ProColombia, and Canal RCN.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Apaches Collective

Jan 2025 - Present (1 year 5 months)

Developed content strategy for digital transformation during the relaunch of the strategic collective, aligning brand messaging and creative direction to improve audience engagement.

Content Strategy Digital Transformation Social Media Content Creation Influencer Collaboration

Content Strategist

BBD Colombia

Apr 2022 - Jan 2024 (1 year 9 months)

TracyLocke: Creating content solutions
for the Traditional Channel/Trade
Bavaria.
DDB Colombia: Social Strategist -
Developing content strategies with
influencers and content creators.
Influencer marketing.
Influencer Marketing.

Community Management Community Engagement Social Analytics

Planner de Producto Digital

Canal RCN

Apr 2021 - Nov 2021 (7 months)

Planned growth marketing and product strategies for Marketplace launch, created proposals for advertisers on Canal RCN digital assets, and ensured alignment with client objectives.

Growth Marketing Product Strategy Digital Advertising Proposals Market Research Roadmapping Performance Tracking

Strategy Planner

Ariadna Communications Group

Jun 2017 - Mar 2021 (3 years 9 months)

Junior strategic planner for ProColombia/Marca País Colombia/Colombia Travel conducting consumer and category insight research and developing planning and strategy deliverables.

Strategic Planning Consumer Insights Market Research Campaign Planning Brand Strategy

Community Manager

DDB Colombia

Jan 2015 - Dec 2016 (1 year 11 months)

Creating content calendars and digital
creativity for Bavaria Corporativo and
Fundación Bavaria.
Managing virtual communities.
Covering online and offline brand events.

Social Strategy Influencer Marketing Content Development