Open to opportunities

Lu Buitrago

@lubuitrago

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Content strategist and advertising professional driving digital growth and engagement.

Colombia

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What I'm looking for

I seek roles where I lead content strategy and growth initiatives, collaborate with creative teams, work with influencers, and measure impact to drive digital transformation.

I am a content strategist and advertising professional with over nine years of experience in agencies and media, focused on developing content strategies that transform digital presence and connect brands with audiences.

My background includes a Bachelor’s in Marketing and Advertising, a Diploma in Strategic Marketing, certifications in Strategy and Digital Content Creation, and ongoing postgraduate study in Digital Marketing at UNIR (2025).

I have led content strategy, influencer programs, growth marketing planning, product strategy for digital launches, community management, and campaign performance reporting for clients including Bavaria, ProColombia, and Canal RCN.

Experience

Work history, roles, and key accomplishments

Strategy Planner

ProColombia

Junior strategic planner for ProColombia/Marca País Colombia/Colombia Travel conducting consumer and category insight research and developing planning and strategy deliverables.

Strategic Planning Consumer Insights Market Research Campaign Planning Brand Strategy

Content Strategist

Apaches Collective

Developed content strategy for digital transformation during the relaunch of the strategic collective, aligning brand messaging and creative direction to improve audience engagement.

Content Strategy Digital Transformation Social Media Content Creation Influencer Collaboration

Planner de Producto Digital

Canal RCN

Planned growth marketing and product strategies for Marketplace launch, created proposals for advertisers on Canal RCN digital assets, and ensured alignment with client objectives.

Growth Marketing Product Strategy Digital Advertising Proposals Market Research Roadmapping Performance Tracking

Social Strategist

DDB Colombia

Developed social strategies and content with influencers and creators, leading influencer marketing initiatives to increase brand reach and engagement.

Social Strategy Influencer Marketing Content Development

Content Strategist & Social Media Manager

TracyLocke

Created content solutions for the Traditional Channel/Trade (Bavaria), developing social strategies and managing creator and influencer partnerships to drive brand activation.

Social Media Management Content Strategy Influencer Marketing Campaign Management Content Creation Community Management performance reporting

Community Manager

Bavaria Corporativo

Created content calendars and digital creativity for Bavaria Corporativo and Fundación Bavaria, managed virtual communities, and covered online and offline brand events.

Community Management Community Engagement Social Analytics