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Louis Sampson

@louissampson

Creative and Brand Development Lead at Fast pace Transfer Ltd, grew social media followership and engagement by up to 300%.

Ghana

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What I'm looking for

I’m looking to contribute my creative, brand development, visual design, and digital marketing experience to impact-focused brands and organisations anywhere in the world, with increasing responsibility in Creative Direction, Brand Development, Visual Design, and Digital Marketing.

At Fast pace Transfer Ltd, I lead creative projects across print, social media, video, and photography. I also drafted and implemented the company’s first marketing plan, improving customer touchpoints and channels.

I designed the company’s brand guide book and helped grow social media followership and engagement by up to 300%. The company also began advertising on UK radio for the first time.

At Burro Brand Ghana Ltd, I led campaign creative development and designed Burro’s catalog, alongside physical branding for 120 dealer outlets across nine regions of Ghana. Facebook followers grew 10x, and average monthly company revenue in 2015 grew by 60% compared with the 2014 average.

Earlier, I produced books and marketing materials at Datro publisher Ltd and Digibooks Ghana Ltd. I bring experience in graphic design, brand development, photography, publishing, and digital and mainstream marketing, and I’m looking to contribute to impact-focused brands and organisations.

Experience

Work history, roles, and key accomplishments

Current

Creative and Brand Development Lead

Current

Fast Pace Transfer Ltd

Sep 2021 - Present (5 years 1 month)

Lead and execute major creative projects from conception to execution, including print, social media, video, and photography. Drafted and implemented the company's first marketing plan, growing social media followership and engagement by up to 300%.

Graphic Design Brand Development Marketing Management Social Media Photography Video Production Print Design Project Management

Freelance Graphic Designer/Photographer

Self Employed

May 2019 - Sep 2021 (2 years 4 months)

Led major creative projects for SMEs, corporates, and individuals. Covered events for reputable institutions such as the Sierra Leone Embassy and Business Executive Magazine.

Graphic Design Photography Event Coverage Creative Direction

Creative Manager

Burro Brand Ghana Ltd

Jan 2014 - May 2019 (5 years 4 months)

Led major creative projects from conception to execution, generating at least 20 ideas per campaign. Designed and coordinated printing of the Burro Catalog, rolled out nationwide branding of 120 dealer outlets, and grew Facebook followers by 10x.

Campaign creative Print Design Branding Vendor Management Social Media Marketing A B Testing Copywriting

Graphic Editor

Datro Publisher Ltd

Feb 2013 - Dec 2013 (10 months)

Established a new book publishing business as lead graphic designer, producing 200 textbooks and supplementary books. Currently have 50 titles produced and circulated.

Graphic Design Book Publishing Print Production

Senior Graphic Designer

Digibooks Ghana Ltd

Sep 2010 - Jan 2013 (2 years 4 months)

Designed and supervised printing of marketing materials for local and international companies, increasing company revenue by 10% yearly. Produced publications from influential authors and managed the company for two months, clinching a deal with EcoFruits LTD.

Graphic Design Print Production Book Publishing Leadership Client Management