Louise Nguyen
@louisenguyen
I build hospitality, events, and customer experiences across hotels, tourism, and restaurant ventures.
What I'm looking for
I founded Smash Burger Saigon, setting up an authentic Vietnamese burger restaurant and growing its network through industry events.
I've led MICE, catering, and event operations at Caravelle Saigon Hotel, Pan Pacific Hanoi Hotel, JW Marriott Hanoi Hotel, and Vietnam Grand Prix. I managed major accounts, event leads, negotiations, contracting, team performance, racing-team requirements, site inspections, and local vendor connections.
I've also supported Vietnamese-market customers and communities at Agoda and TDCX through high-volume phone, email, and live-chat communication.
Experience
Work history, roles, and key accomplishments
Founder
Smash Burger Saigon
May 2023 - May 2024 (1 year)
Set up the first authentic Vietnamese burger restaurant. Expanded the network by hosting and attending industry events to promote the business.
Delivered excellent customer service and managed the needs of customers (guests and partners) through communication channels including phone, email, and live chat. Professionally handled high volume of inquiries from clients and customers.
Community Operations Specialist - VN Market
TDCX
Sep 2020 - Jul 2022 (1 year 10 months)
Understood the products' and community standards given by clients. Built safe and diverse communities for people on social networks.
Events Manager (Team Motor Division)
Vietnam Grand Prix
Jan 2020 - Mar 2020 (2 months)
Served as project manager in charge of 10 motor teams' requirements for a 3-day event. Ensured all spaces of individual teams were set up according to specific requirements, led site inspections, and served as main contact for support racing teams. Connected local and international clients with suitable local vendors.
Assistant Director of Sales – MICE & Events
Caravelle Saigon Hotel
Nov 2018 - Jan 2020 (1 year 2 months)
Generated and maintained major accounts and assigned segments through various sales activities. Hosted events and built relationships with KOLs, KOCs, media, and clients. Handled all incoming events and MICE leads, including communication, negotiation, and contracting. Served in a senior leadership role with Manager on Duty responsibilities and attended networking events weekly.
Catering & Events Sales Manager (MICE)
Pan Pacific Hanoi Hotel
May 2018 - Nov 2018 (6 months)
Analyzed local market trends and competitor activity to recommend strategies for market leadership. Developed customer accounts and traveled locally to drive business and increase market share. Managed a team of 5 staff performances in compliance with company policies.
Led the Events Concierge and Events Service Agent team. Worked closely with the sales team for site inspections, met with group organizers prior to functions, and ensured all arrangements were agreeable. Responded to and fulfilled special banquet event arrangements.
Education
Degrees, certifications, and relevant coursework
East Asia Institute of Management (EASB)
Bachelor's Degree, International Hospitality & Tourism Management
2013 - 2015
Pursued studies in International Hospitality & Tourism Management at East Asia Institute of Management (EASB) in Singapore from April 2013 to October 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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