At theolllam, I direct advertising strategy and visual identity for an internationally touring Celtic post-rock band, turning its established voice into a repeatable brand system across social, email, advertising, merchandise, and press. During the 2026 European Fall Tour, I served as the sole content creator and in-house media producer, increasing the Instagram account’s following by an average of 2,000 followers per week.
At Wizards of the Coast, I led packaging production for the largest Magic: The Gathering set to date, Final Fantasy, delivering product files ahead of a compressed schedule; the set released on time and broke records with $200M in launch-day sales. At Amazon Publishing, I restructured the Design Guidelines into a company-wide framework that reduced vendor errors by 76% within the first year.
