Aron Lusen

Personally create and test Meta paid-social creative, using campaign results and audience response to refine content. Use generative video, imagery, and voiceover tools alongside hands-on editing to turn concepts into marketing assets.

Advised on creative strategy, production processes, and best practices for user acquisition content. Reviewed creative from internal teams and vendors and supported development of an AI-enabled production pipeline.

Built and led a 100+ person global marketing creative organization across multiple game titles. Oversaw creative supporting more than $1B in annual media spend across acquisition and marketing programs.

Led content development across video, static, interactive, App Store, and retargeting creative. Directed external vendors on narrative CG marketing content from concept to execution.

Established team culture and creative best practices while producing performance advertising for mobile games. Created marketing style guides and production documentation to maintain consistent output.

Led a multidisciplinary marketing art and cinematics team of more than 50. Developed 2D, video, and playable content supporting more than $1B in annual media spend.

Directed art teams working on The Lord of the Rings, Star Wars, and original strategy IP. Supported development on games that grossed more than $1B worldwide.

Bachelor of Arts in Liberal Studies with a focus on Studio Art from the University of California, Riverside.