At OMNICOM MEDIA GROUP (MENA), I developed and implemented SEO strategies and roadmaps for clients across different industries and countries.
I conducted technical SEO audits covering elements such as hreflang and canonical tags, robots.txt, XML sitemaps, and image optimization. I also recommended content optimizations, including articles, recipes, FAQs, and schema markups.
I performed UX/UI and competitor analyses, audited backlinks, and mapped broken internal links and redirection loops. I also assisted clients with website migrations and shared updates through bi-weekly calls.
For my Master’s thesis at Universita Di Bologna, I studied sedimentary diatom assemblages from Lake Moo to reconstruct recent environmental changes. I analyzed 204 diatom taxa and 44,727 valves using palaeoecological and geochemical methods.
