omar chazbek

Analyze website and search performance data using GA4, Google Search Console, SEMrush, and Screaming Frog, producing structured reports that identify trends, performance gaps, and changes over time. Conduct keyword, competitor, and search-behavior research across multiple industries to support website, content, and marketing decisions.

Collected, organized, and analyzed digital platform data to identify trends, patterns, and changes in brand performance. Produced and analyzed weekly brand performance reports using Looker Studio and other business analytics tools.

Assessed the digital marketing activity and business needs of 20+ hotels through structured reviews and in-person working sessions. Supported participating hotels in developing digital marketing strategies aligned with their target audiences and business objectives.

Conducted market and audience research to identify target segments, evaluate market trends, and assess brand awareness. Analyzed and reported on digital marketing activity across web and email channels to support campaign and marketing decisions.

Activities and societies: Conducting mixed-methods research; research design combines quantitative survey analysis with semi-structured interviews and qualitative thematic analysis.

Master of Research in Management & Marketing, expected completion in 2026, pending thesis. Thesis focuses on the role of artificial intelligence in strategic decision-making in digital marketing practices.

Activities and societies: Concentration in international marketing, international management, and international economics.

Bachelor of International Business Management from Notre Dame University, Louaize, from September 2015 to June 2019.