Open to opportunities

Livia Pacheco

@liviapacheco

Message

Social media manager passionate about content creation and audience engagement.

Brazil

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth in digital marketing and social media strategy.

As a dedicated Social Media Manager Assistant at HighKey Agency, I have honed my skills in developing and executing organic social media strategies tailored for the aesthetic industry. My role involves crafting engaging content that resonates with target audiences while aligning with business goals. I take pride in my ability to write compelling scripts for platforms like Instagram, TikTok, and YouTube Shorts, focusing on storytelling that captivates viewers.

With a background as a Professional Makeup Artist, I have successfully built an online presence that showcases my services and client transformations. My experience extends to managing paid social campaigns and conducting market analysis at AMC Textil, where I collaborated with influencers to enhance brand visibility in the luxury fashion segment. I thrive in dynamic environments, leveraging AI tools to streamline content production and optimize campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager Assistant

Current

HighKey Agency

Jan 2025 - Present (5 months)

Supported the development and execution of organic social media strategies for aesthetic industry clients, creating content aligned with product offerings and business goals. Wrote and structured viral content scripts for Instagram, TikTok, Reels, and YouTube Shorts, focusing on storytelling and audience engagement. Collaborated with internal teams to ensure content accuracy, brand alignment, and

Social Media Strategy Content Creation Instagram TikTok YouTube AI Tools Performance Tracking Collaboration

Current

Professional Makeup Artist

Current

Self Employed

Jan 2009 - Present (16 years 5 months)

Built and managed an online presence through social media, developing content that showcased services and client transformations. Handled client communication, scheduling, and feedback management to ensure high customer satisfaction.

Social Media Management Content Development Client Communication Scheduling Customer Satisfaction Online Presence Customer Service

Marketing Analyst (PR focused)

AMC Textil | Skazi e Tufi duek

Jan 2020 - Present (5 years 5 months)

Managed paid social campaigns on Facebook and Instagram, aligning creative content with audience interests and brand objectives. Conducted competitor research and market analysis to inform content strategy and messaging. Coordinated collaborations with influencers and stylists to develop high-quality content that increased visibility in the luxury fashion segment.

Paid Social Marketing Facebook Ads Competitor Research Market Analysis Influencer Marketing Content Strategy PR

Customer Service and Operations Coordinator Outlet

AMC Textil | Skazi

Jan 2018 - Present (7 years 5 months)

Created and managed content for social media platforms, ensuring consistent brand messaging. Maintained customer records and supported marketing campaign tracking. Collaborated with internal teams to align customer service efforts with marketing objectives.

Campaign Tracking Customer Service Team Collaboration

Social Media and Administrative Support

Pitaya Gráfica

Jan 2017 - Present (8 years 5 months)

Managed paid social media campaigns, aligning content with brand positioning. Designed visual assets and supported audience research for targeted campaigns.

Paid Social Positioning Audience Research Administrative Support Content Management

Education

Degrees, certifications, and relevant coursework

UNA - BH

Bachelor's Degree, Fashion Marketing and Business

Coursework focused on digital marketing, brand strategy, and audience analysis. This program provided a strong foundation in the business aspects of fashion.