Open to opportunities

Lissette Vallejo

@lissettevallejo

Message

I build brand identities and visual campaigns across digital, social, print, and experiential channels.

United States

Message

What I'm looking for

I'm looking to translate brand strategy and business goals into integrated visual storytelling across digital, social, web, and experiential channels while collaborating closely with marketing, product, and operations teams.

At Aramark/UCF Dining Services, I create integrated visual campaigns for 24+ campus dining brands, including the Knightstop identity system and UCF's first allergen-free dining concept, True Balance. I also designed a full environmental column-wrap installation in the UCF Student Union food court.

I've spent 12+ years translating business goals into brand identities, digital campaigns, social content, motion graphics, and environmental design. As co-founder and lead designer at Limbopix Creative Studio and through my independent practice, I partner directly with clients across Orlando, Miami, and Colombia to take work from strategy through final delivery in English and Spanish.

Experience

Work history, roles, and key accomplishments

Current

Graphic Design Coordinator

Current

Aramark / UCF Dining Services

May 2024 - Present (2 years 4 months)

Translate business goals and brand strategy into compelling visual campaigns across digital, social, print, and experiential channels for a portfolio of 24+ campus dining brands. Partner cross-functionally with marketing leadership, operations teams, and campus stakeholders to develop and deliver integrated campaigns from concept through execution.

Adobe Creative Suite Illustrator InDesign Photoshop Premiere Pro After Effects Figma Canva Brand Identity Digital Campaigns Social Media Design Web Graphics Email Marketing Experiential Design Large Format Production Motion Graphics Project Management Digital Asset Management Cross functional Leadership

Education

Degrees, certifications, and relevant coursework

Universidad Autónoma de Occidente

Bachelor of Arts, Graphic Design Communication

2008 - 2014

Earned a Bachelor of Arts in Graphic Design Communication, with coursework in typography, color theory, brand identity, motion graphics, editorial design, print production, and digital communication.