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Eduardo Salas

@eduardosalas1

Senior Graphic Designer at Universidad del Atlántico who unified its brand system and created visual assets for 20+ annual campaigns.

United States

Message

At Universidad del Atlántico, I developed and enforced a unified institutional design system, achieving consistent branding across print and digital media. I also modernized social and web assets and created visual storytelling for more than 20 annual campaigns.

As a freelance brand strategist and graphic designer, I’ve delivered visual identity and marketing projects across several sectors, including a cohesive print and digital narrative for Marriott Hotel Barranquilla. I also created the visual identity for Hommie’s market launch at Mayordomía & Servicios S.A.

Experience

Work history, roles, and key accomplishments

Current

Part-time Associate

Current

Burlington

Jul 2026 - Present (3 months)

Maintained visual merchandising standards, including product presentation, restocking, and floor organization. Supported front-end operations as cashier, assisting customers and processing transactions.

Visual Merchandising Customer Service Cash Handling Retail Operations

Current

Lead Freelance Brand Strategist & Graphic Designer

Current

Self-Employed

Jan 2010 - Present (16 years 9 months)

Oversee all design projects from conception to final delivery, ensuring technical accuracy and brand consistency. Delivered 100+ visual identity and marketing collateral projects across various sectors.

Adobe Illustrator Photoshop Brand Identity Marketing Collateral Project Management Client Communication

Part-time Seasonal MST

Lowe's

Feb 2026 - Jun 2026 (4 months)

Reset Garden Center planograms and merchandising displays to corporate visual standards during peak season. Audited pricing, signage, and inventory accuracy across all outdoor bays.

Planogram Visual Merchandising Inventory Management Pricing Signage

Senior Graphic Designer

Universidad del Atlántico

Feb 2019 - Dec 2025 (6 years 10 months)

Developed and enforced a unified institutional design system, achieving 100% brand consistency across print and digital media. Managed end-to-end production of 4,000 collateral pieces and led visual storytelling for 20+ annual campaigns.

Adobe Creative Cloud Illustrator Photoshop InDesign Brand Identity Visual Hierarchy Typography Social media graphics Print Production Campaign Management

Graphic Designer

Mayordomía & Servicios S.A

Jun 2017 - Feb 2019 (1 year 8 months)

Launched the Hommie home-cleaning brand by designing its complete visual identity, logo, color palette, and corporate guidelines. Produced over 200 social and print assets for the brand launch.

Illustrator Photoshop Brand Identity Logo Design Print Design Social media graphics