Lisa Williams
@lisawilliams2
Customer Success-driven Sales Manager helping fitness brands improve retention, onboarding, and client growth.
What I'm looking for
I’m a customer-focused Sales Manager with hands-on experience owning the full membership lifecycle—acquisition, onboarding, retention, and cancellation prevention—in a high-volume fitness environment. I operate ABC Fitness software daily for billing, account management, membership tracking, and performance reporting.
I build strong member relationships through proactive engagement, service recovery, and personalized support, while handling escalated billing and service issues to protect retention. I also lead consultative sales and upselling to convert prospects into long-term members.
What I’m proud of most is improving retention through structured follow-up, increasing conversion rates by refining objection handling, and streamlining reporting for better operational visibility. I’m now seeking a Customer Success Manager role to use my operational expertise and consultative relationship skills to drive satisfaction, retention, and long-term growth.
Experience
Work history, roles, and key accomplishments
Sales Manager
NIFS
Jan 2005 - Present (21 years 3 months)
Managed end-to-end membership lifecycle (acquisition, onboarding, retention, and cancellation prevention) in a high-volume fitness environment, improving member retention and satisfaction through proactive outreach and efficient issue resolution. Operated ABC Fitness for billing, membership tracking, and reporting, and led consultative sales and staff training to increase conversion and optimize c
Education
Degrees, certifications, and relevant coursework
Purdue University
Bachelor of Science, Psychology
1997 -
Earned a Bachelor of Science in Psychology from Purdue University in 1997.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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