Lisa Adams

Worked as Community Outreach Coordinator at Idaho Bankers Association.

At Spark Your Path™, we believe business success isn’t about forcing yourself into rigid systems—it’s about creating a strategy that works with your brain.

Traditional business advice was designed for neurotypical minds, leaving many ADHD, OCD, anxious, and neurodivergent entrepreneurs feeling stuck, overwhelmed, and inconsistent.

That’s where we come in.

💡 Through our step-by-step frameworks,

Revitalized and successfully relaunched an updated media product for the Seattle Market. Spearheaded playlist research and curation, imaging and production, as well as executed marketing initiatives to ensure a successful re-launch.

Took charge of content creation, executing a daily airshift from 11 am to 2 pm, and meticulously planned, developed, and executed on-air programming for the station.

• Played a key role in the successful launch of a new AC product for the Boise Market. Led the way in playlist research and curation, imaging and production, and executed impactful marketing initiatives to ensure a strong market entry.

• Took on the responsibility of content creation and executed a daily airshift from 8 am to 2 pm. Planned, developed, and executed on-air programming for the stati

• Took on a wide range of responsibilities, including strategic planning, development, and execution of station on-air programming, promotion initiatives, website content, on-air talent coaching, production, and management of social media platforms.

• Achieved significant ratings growth, specifically W25-54 ratings moving from 16th to 5th place during the Monday-Sunday 6 am to Midnight timeslot.

• Responsible for daily operation of the Marketing and Promotions Department for Warm 106.9.
• Directed all marketing/promotions activities for Warm 106.9, including sales pieces & presentations, event planning, non-profit
involvement, web site development plus content, social media channels, and on-air promotions.
• Developed, implemented and executing the first clust

Worked as Program Director of Click 98.9 at Hubbard Broadcasting.

Worked as Brand Manager/Program Director/Air Personality at Townsquare Media.

Oversaw all facets of brand and event marketing, promotions, promotional copy, scheduling, interactive marketing (database, streaming, and content), and market research. Participated in all client, sales, and promotional planning meetings. Hired, trained, managed performance, and administered disciplinary actions for 20-person staff.
 Played key role in developing, designing, and launching new ra

Directed all station operations including creative copywriting, promotions, staff hiring and development, market research, community outreach, event planning, and website development. Managed $1.5M ad buy and creative development for all television commercials.
 Created, designed, and launched new radio format to fuel 35%+ revenue growth and win top market ratings.

Led all marketing and promotions activities encompassing creation of sales collateral, presentation development, event planning, non-profit outreach, website development, and on-air promotions.
 Grew revenue by 25% through development of non-traditional programming surrounding e-database marketing tactics.