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Liraz Axelrad

@lirazaxelrad

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Senior Product Manager at EasyPark who grew Insights sales 22% and built an LLM-powered parking simulator.

Germany

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What I'm looking for

I’m looking for a senior individual-contributor role where I can own the product, not manage a team.

At EasyPark / Arrive, I owned Insights products spanning parking data collection, behavioral simulation, and reports cities use to plan. I transformed a map-based tool into a decision-support platform, increasing product sales by 22%.

I also owned an LLM-powered parking simulator built and trained on parking data. I used human-in-the-loop review with city parking and enforcement personnel to check its results, and held releases when underlying data needed fixing.

At Taxfix, I optimized the German tax filing flow, increasing first submissions by 2.8% and returning users' submissions by 3.1%. I also built a personal Trade Republic portfolio tool with trailing stops, tax estimates, and descriptive AI analysis; I’m looking for a senior individual-contributor role where I can own the product rather than manage a team.

Experience

Work history, roles, and key accomplishments

Senior Product Manager, Insights Products

EasyPark / Arrive

Jan 2023 - Jan 2026 (3 years)

Founding PM of the Insights team, owning an end-to-end product from car-scanner hardware through behavioral simulation to insight reports for cities. Defined product strategy, multi-year roadmap, and KPIs, and increased product sales by 22%.

Product Strategy Roadmapping KPIs LLM Human In The Loop Data Analysis Dashboard Design AI Prototyping Lovable Gemini

Product Manager Mentor

Product League

Jan 2021 - Dec 2025 (4 years 11 months)

Mentored product managers as part of Product League and Give & Tech.

Mentorship Product Management

Career Break

Berlin

Oct 2022 - Sep 2023 (11 months)

Mentored early-career PMs, studied German, and deepened a long-standing personal meditation practice.

Senior Product Manager, Growth & Retention

Dogo

Jan 2021 - Dec 2022 (1 year 11 months)

Shipped A/B-tested onboarding and activation changes that lifted onboarding by 7%, activation by 5%, and retention by 5%. Streamlined onboarding flow, resulting in a nearly 50% increase in new account creations.

A B Testing Onboarding Activation Retention User Research Product Management

Product Lead

be.with Family

Jan 2021 - Jun 2021 (5 months)

Defined the MVP for a family story-and-game iPad app, a launch pad for real-world play such as guiding families to cook a pizza together, designed to get families playing offline during COVID lockdowns.

Product Management MVP Definitions IPad Applications Family Entertainment

Senior Product Manager

Taxfix

Jun 2019 - Oct 2020 (1 year 4 months)

Led the German tax experience team focusing on streamlining tax submissions, making the process smoother and more user-friendly. Lifted first-time submissions by 2.8% and repeated submissions by 3.1% through continued optimization of the filing flow.

Product Management Tax Filings User Experience Optimization A B Testing

Lead Product Manager / Product Consulting

Multiple Clients

Jan 2014 - Dec 2018 (4 years 11 months)

Designed a zero-to-one social ticketing engine for Evento, led app redesign and relaunch for TagMix, and shipped retention and growth optimization loops for Cincopa driving +7% retention, +4% free-to-paid conversion, and +300% LTV lift.

Product Management Consulting Ticketing Music Multimedia Retention Growth LTV

Senior Product Manager, Mobile

SoundCloud

Jan 2011 - Dec 2013 (2 years 11 months)

Led the mobile product (iOS, Android) during a period of hyper-growth for the company.

Mobile Product Management iOS Android

Director of Product Management

fring

Jan 2007 - Dec 2011 (4 years 11 months)

Led product for the first VoIP app on iOS and Android, building from category zero in a small, fast-moving team years before mobile VoIP was mainstream, competing against far larger incumbents on scarce resources.

Product Management VoIP iOS Android Mobile